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Marketing Agencies and the AI Pricing Problem

Marketing Agencies and the AI Pricing Problem

Marketing

AI is proving to be incredibly useful across most industries. No longer just a novelty, it is delivering real efficiencies and cost savings, enabling faster service, more accurate research and analysis, and even supporting more creative processes, says Tracey Shirtcliff, Founder and CEO of SCOPE Better. 

 
Scope Better
AI Marketing
AI use by Marketing Agencies
Marketing Pricing
AI Pricing Problem
Tracey Shirtcliff

<i>Sunday Times</i> Announces 2024 <i>Sunday Times Top 100 Companies Awards</i> Winners

Sunday Times Announces 2024 Sunday Times Top 100 Companies Awards Winners

Media

Sunday Times has announced that Alphamin Resources Corp has claimed the top spot at the annual Sunday Times Top 100 Companies Awards that was held in Parktown, Johannesburg earlier in November. Grindrod Ltd and Pan African Resources placed second and third respectively. The Sunday Times Top 100 Companies Awards is futured by BCX and powered by Deloitte.

 
Alphamin Resources Corp
Sunday Times Top 100 Company Awards
Top 100 Companies
Sunday Times
Grindrod Ltd
Pan African Resources

Ho Ho Holiday Spend: How to Maximise Your Festive Campaigns With OOH

Ho Ho Holiday Spend: How to Maximise Your Festive Campaigns With OOH

Marketing

The festive season has officially arrived — and South Africans are set to spend. According to Wonga's sixth annual Summer Spending Survey, R224-billion in consumer spending is expected during this festive season, with an average festive budget of R5 707 per person, says Mali Motsumi-Garrido, Sales Director at Tractor Outdoor,

 
Ho Ho Holiday spend
maximise your festive campaigns with OOH
OOH
pDOOH
Out of Home
Programmatic Out of Home
Festive Season Advertising

Ocean Basket Appoints The Bread

Ocean Basket Appoints The Bread

Marketing

The Bread, the Johannesburg-based agency known for creating culture-shaping work, has announced Ocean Basket as its newest client. The Bread says that it will spearhead PR, influencer marketing and social media for the brand.

 
The Bread Secures Ocean Basket Account
The Bread
Ocean Basket
Creative Agency
Marketing Agency
Ocean Basket Marketing

<i>Jacaranda FM</i> Launches '#SafeSpace' Campaign

Jacaranda FM Launches '#SafeSpace' Campaign

Media

Jacaranda FM, in partnership with October Health, has launched a campaign to champion men's wellness. The '#SafeSpace' campaign launched on Breakfast With Martin Bester with a mission to provide immediate and free mental health support. '#SafeSpace' puts help directly into the hands of men through the October Health app.

 
Jacaranda FM
#SafeSpace Campaign
October Health
Breakfast With Martin Bester
Men's Mental Health Month
Loufi
Craig Lucas
Rob Forbes

Transforming Agrifood Systems — A Critical Front in the Fight Against Climate Change

Transforming Agrifood Systems — A Critical Front in the Fight Against Climate Change

Publicity

As COP29 unfolds, the spotlight remains on addressing the escalating climate crisis. World leaders are prioritising the transition to renewable energy sources and emphasising the need to fund this shift. African countries face a daunting reality as they prepare to bear the brunt of this global challenge, says Johnathan Sutton, Group Chief Sustainability Officer at Westfalia Fruit. 

 
Transforming Agrifood Systems
A Critical Front in the Fight Against Climate Change
Westfalia Fruit
Johnathan Sutton
COP29
Climate Crisis

Stagwell Expands Its Global Affiliate Network

Stagwell Expands Its Global Affiliate Network

Marketing

Stagwell, the challenger network built to transform marketing, has added Blue Horse (Malaysia) and DashDigital (South Africa) to its Global Affiliate Network to further its full-service and speciality digital solutions for clients worldwide.

 
Stagwell Global Affiliate Network
Stagwell
STGW
Blue Horse
DashDigital
Global Affiliate Program
Stagwell Affiliate Programme

Bolt Drives Literacy With 'Mobility Alphabet' Campaign

Bolt Drives Literacy With 'Mobility Alphabet' Campaign

Marketing

Bolt has announced the launch of its 'Mobility Alphabet' campaign at the Heart of Hope Children's Home. This initiative aims to transform daily commutes into learning opportunities while on Bolt trips, encouraging a love for reading among the nation's young people and upholding their right to quality education. 

 
Bolt
Mobility Alphabet Campaign
World Children's Day
Bolt Literacy Campaign
Heart of Hope Children's Home
Reading Campaign

Re.Bag.Re.Use Wins at the <i>Global Alliance World Public Relations & Communication Awards</i>

Re.Bag.Re.Use Wins at the Global Alliance World Public Relations & Communication Awards

Publicity

Re.Bag.Re.Use has announced that it has won a Global Alliance World Public Relations & Communication award in the ESG category. The winners of the Global Alliance World Public Relations and Communication Awards 2024 were unveiled earlier in November during the World Public Relations Forum in Bali, Indonesia.

 
Global Alliance World Public Relations & Communication Award
ESG
Re.Bag.Re.Use
Re.Bag.Re.Use ESG Award
Environmental
Social
Governance

Explaining Sensationalism — In 300 Words or Less

Explaining Sensationalism — In 300 Words or Less

Media

Journalistic integrity is a widely discussed subject, yet it is not always understood. In some ways, ethics in journalism become more refined and sensitive as time passes, but in other ways, a desire for views stands in the way of journalists' righteousness.

 
Sensationalism
What is sensationalism
What is sensationalist news
When is news sensationalist
Is sensationalism bad
Journalism ethics
Journalistic integrity
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