Angus Hamilton-Morris, Client Services Director at DarkMatter, provides a behind-the-scenes look at what 100 workshops with CEOs, CMOs and Brand Managers have taught him and why this might just change the way individuals play the 'advertising board game'.

Backslash, TBWA's global cultural intelligence unit, has released its 2025 Edges report, presenting cultural shifts poised to reshape the global landscape. Edges is a deep dive into the cultural forces shaping our world, uncovering meaningful shifts that go beyond fleeting fads motivated by virality to define the future of society, business and human behaviour.

Primedia Instore, a division of Primedia, has announced it is joining Shop! SA as a Founding Member. This collaboration signifies Primedia Instore's commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.

Y has introduced Club Y, the new feature on Y's weekday lineup. To celebrate the launch of Club Y and re-introduce the talent to the audience, Y will be throwing a party on Saturday, 12 April, from 18:00 at Zone 6 in Soweto. 

Fossil fuels — coal, gas and oil — are the main drivers of climate change, leading to severe consequences for South Africa. The advertising and PR industry should be mindful of the enormous power it holds to make a positive move, by taking a stand against fossil fuel advertising, says Bradly Howland, CEO of Alkemi Collective. 

Google has announced the launch of the YouTube Works Awards. These awards celebrate the most impactful and innovative advertising campaigns across 15+ markets, and for the first time, it is being brought to South Africa.

HOT 102.7FM has announced that it has received two shortlist nominations for the 2025 New York Festivals Radio Awards in the United States. The station has also been recognised in the New York Festivals TV & Film Awards, in the Corporate Image — Corporate Social Responsibility, Not for Profit category for the 2024 'Hot Cares Christmas'.

On a scale from creepy to cool, personalisation — and its newer offspring, hyper-personalisation — might just be heading in the right direction. Compared with five years ago, it's now more accepted and perhaps also more expected, as more of us experience it and understand how we can benefit from it, says Andrew Solomon, Client Strategy Director at Achievement Awards Group.

The rise of brands like Old School, which provide alternative sports team apparel, is bringing about a shift in marketing, specifically ambush marketing in sports. media update's Joreke Kleynhans heard from Mscsports's Carrie Delaney about the current trends and what the future may hold. 

Reaffirming its commitment to education as a catalyst for long-term growth, Sappi has provided vital educational resources to schools in and around its communities neighbouring its mills and forestry sites as part of its 'Back to School' initiative.