WARC has released The Pace Principle, a landmark Asian evidence-led and mythbusting guide for marketers providing evidence of what works in Asia. This research has been built on consistent data from across Southeast Asia, Greater China and India. 

The Association for Communication and Advertising (ACA) has confirmed the placement of four interns for 2025 as part of its industry-focused training initiatives. These internship opportunities form part of a broader skills and transformation drive that includes the ACA's Graduate Programme in partnership with the Red & Yellow Creative School of Business.

Effie South Africa and Ipos have launched the 2024 Effie Awards South Africa Ipsos Trends Report during a webinar on Thursday, 27 March. The report offers insights into what sets effective campaigns apart — making it a valuable resource for any campaign that seeks to resonate, connect with audiences and drive effectiveness in marketing communication. 

Attacq's flagship retail hub, Mall of Africa, has unveiled a new brand campaign that focuses on progressive evolution. The mall says the campaign reaffirms its position as a leader in the retail landscape, blending sophistication and cultural relevance with forward-thinking design to captivate and inspire modern shoppers. 

BooYaa Golf has announced professional golfer Daniel van Tonder as its newest official brand ambassador, adding a fresh edge to the brand's growing family of South African sports personalities. Known for his powerful game and cool-headed consistency on the course, van Tonder brings both performance and personality to the partnership.

WPP has announced the acquisition of InfoSum, a leading data collaboration platform. InfoSum will join GroupM, WPP's media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry's most powerful and secure data infrastructure.

Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape). These acquisitions form part of Tractor's investment in high-impact digital Out-of-Home (DOOH) solutions, bridging critical coverage gaps in key suburban regions.

Maybelline has announced its new Beauty Squad, which includes the musician and dancer, Kamo Mphela, R&B singer, Filah Lah Lah, DJ Doowap and the media personality, Lasizwe.

The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa has its own unique nuances and media landscape, which means the cost of PR services can differ based on factors such as local market conditions, regulatory environments and cultural considerations, says Judith Middleton, CEO of DUO Marketing + Communications.

The Santam Women of the Future Awards, in association with FAIRLADY and TRUELOVE, has announced the return of the awards for its 11th year. Clarins will be the 2025 Santam Women of the Future Awards beauty partner.