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AI and Media Relations in PR

AI and Media Relations in PR

Publicity

As traditional career paths shift and the demands of work evolve, the skills that matter most are changing. In this article, Shaheen Khan, senior lecturer at Regent Business School, explores how entrepreneurial thinking has moved beyond the start-up sector and become a defining advantage for professionals across every industry.

SAB Foundation Welcomes Sarah Mthintso as New Executive Director

SAB Foundation Welcomes Sarah Mthintso as New Executive Director

Publicity

The South African Breweries (SAB) has announced the appointment of Sarah Mthintso as the new Executive Director of the SAB Foundation. Sarah brings more than 20 years of experience at the intersection of social impact, transformation and public policy.

AI-Fuelled Retail Media Opens New Frontier in Performance Marketing for South African Brands

AI-Fuelled Retail Media Opens New Frontier in Performance Marketing for South African Brands

Marketing

Retail media has emerged as an advertising powerhouse in the international market, becoming a major revenue generator for players such as Amazon over the past few years, says Alasdair Fey, Digital Campaign Manager at midnight, the innovation agency of iqbusiness.

Robots and Real Voices at Upcoming Singularity Summit

Robots and Real Voices at Upcoming Singularity Summit

Marketing

As the Singularity South Africa Summit 2025 draws nearer, the programme continues to expand with the addition of new speakers and a strong focus on robotics, automation and women at the forefront of AI.

Time Out is Coming to the City of Gold With the Launch of Time Out Johannesburg

Time Out is Coming to the City of Gold With the Launch of Time Out Johannesburg

Media

Time Out, the global brand dedicated to inspiring and enabling people to experience the best of the city, has announced its official launch in Johannesburg.

Slikour OnLife Launches SOL Distro, a Complete Artist Growth Platform for African Musicians

Slikour OnLife Launches SOL Distro, a Complete Artist Growth Platform for African Musicians

Media

Slikour OnLife, a trailblazer in African music culture and innovation, has announced the launch of SOL Distro, a ground-breaking full-service music platform designed to give artists the tools, resources and opportunities they need to build and grow their careers while keeping 100% of their royalties.

The Class Politics of South African Content Creation: Whose Story Is Worth Telling?

The Class Politics of South African Content Creation: Whose Story Is Worth Telling?

Media

Scroll through South African timelines and a pattern emerges. Township skits and hustle videos tally up thousands of shares. Luxury lifestyles, designer labels, and soft-life brunches dominate aspirational feeds, says Nompumelelo Nhlengethwa, PR consultant and communications strategist.

Flume Launches Dedicated Innovation Department

Flume Launches Dedicated Innovation Department

Marketing

Independent full-service digital marketing agency, Flume, has officially launched its Innovation Department, a specialised division designed to ensure clients stay ahead in the rapidly transforming digital space.

Shop! SA Hosts First-Ever

Shop! SA Hosts First-Ever "Concept to Conversion" Conference to Transform SA Shopper Marketing

Marketing

"Concept to Conversion" has promised to deliver cutting-edge thinking from across industries from FMCG and retail to automotive, out-of-home and beyond. Attendees will hear from leaders who are redefining how shopper marketing drives both immediate conversions and long-term brand equity.

'Bake Box' Campaign Launches Nationally to Assist Bakers in

'Bake Box' Campaign Launches Nationally to Assist Bakers in "Baking it Forward"

Publicity

Schools in Johannesburg and Tshwane have launched a new initiative with local NGO Cupcakes of Hope (CoH) to help make its annual flagship event, National Cupcake Day (NCD), a success. The project is being rolled out to schools across South Africa.

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