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Embracing the Production Renaissance: The Evolution of Creativity, Efficiency and Innovation

Embracing the Production Renaissance: The Evolution of Creativity, Efficiency and Innovation

Marketing

The ACA Producers Committee plays a pivotal role in the evolution of production within South African advertising. Made up of senior producers from across its member agencies, the committee serves as a vital resource, keeping agency producers informed about legislative changes and best practices, says Katherine Jones, Chair and Hylton Heather, Vice Chair of the ACA's Producers Forum. 

 
ACA
ACA Producers Committee
Katherine Jones
Hylton Heather
Commercial Producers Association
National Association of Model Agencies
Advertising

Cracking the Code of Green Claims: Ensuring Truth and Transparency — Part 2

Cracking the Code of Green Claims: Ensuring Truth and Transparency — Part 2

Publicity

In Part 2 of this series Jeanine Coetzer, Senior Associate and Zama Buthelezi, Partner, at Spoor & Fisher, consider the South African regulatory framework that governs green claims and the obligations that brand owners have regarding the accuracy and credibility of their advertising. 

 
Cracking the Code of Green Claims
Spoor & Fisher
product composition
environmental impact
product origin
greenwashing
Green Claim Laws

Cracking the Code of Green Claims: Ensuring Truth and Transparency — Part 1

Cracking the Code of Green Claims: Ensuring Truth and Transparency — Part 1

Publicity

Consumers increasingly want to know the origins, composition and environmental impact of their purchases. In response, the market has seen a surge in goods, services and businesses claiming to meet this demand — so-called green claims, says Jeanine Coetzer, Senior Associate and Zama Buthelezi, Partner, at Spoor & Fisher. 

 
Cracking the Code of Green Claims
Spoor & Fisher
product composition
environmental impact
product origin
greenwashing
Green Claim Laws

Clicks Wins at the 2024 <i>Sunday Times GenNext Awards</i>

Clicks Wins at the 2024 Sunday Times GenNext Awards

Media

Clicks has been named the Coolest Specialist Health & Beauty Store and Clicks ClubCard the Coolest Loyalty Programme in the 2024 Sunday Times GenNext Awards. This double win is a first for Clicks, which has won the specialist health and beauty store accolade for five years in a row. 

 
Clicks
Sunday Times GenNext Awards
Clicks ClubCard
Coolest Specialist Health & Beauty Store
Coolest Loyalty Programme
GenNext

The Importance of E-Commerce for Small Businesses in South Africa

The Importance of E-Commerce for Small Businesses in South Africa

Marketing

The e-commerce landscape in South Africa is experiencing a surge like never before. It's clear that the digital marketplace is not just a trend but a critical pillar for retail growth. For small businesses, e-commerce has become an essential avenue for scaling up, reaching a broader audience and staying competitive in an evolving market, says Daniel Bresler, Founder of DB Digital. 

 
digital marketing
ecommerce for small businesses
online marketing
small business marketing
marketing for small businesses
Daniel Bresler
DB Digital

Simply Black Celebrates <i>IMM</i> Malawi 2024

Simply Black Celebrates IMM Malawi 2024

Marketing

Simply Black Malawi has served as the lead sponsor of the Institute of Marketing Management (IMM) Conference. The IMM Conference was held from Thursday, 31 October to Saturday, 2 November in Mangoshi and centred around the theme 'Innovate to Elevate: Leveraging Technology for Marketing Success'. 

 
Simply Black
Simply Black Malawi
Institute of Marketing Management
IMM Conference
Innovate to Elevate: Leveraging Technology for Marketing Success

How to Craft an Effective Press Release [Infographic]

How to Craft an Effective Press Release [Infographic]

Publicity

One crucial skill that PR professionals must have is the ability to write impactful and captivating press releases. While practice is essential, having guidelines to follow can greatly assist in achieving your desired results and reaching your goals with each release you publish.

 
How to Craft an Effective Press Release
How to write a press release
Effective press release tips
Press release distribution strategies
Optimising press releases for SEO
Crafting impactful press releases
Best practices for press releases
Three press release tips

<i>Sunday Times</i> Announces 2024 <i>GenNext</i> Award Winners

Sunday Times Announces 2024 GenNext Award Winners

Media

Sunday Times has announced the winners of the 2024 GenNext Awards. The winners from across 69 categories were announced in Johannesburg on Monday, 18 November. 

 
Sunday Times GenNext Awards
GenNext
Sunday Times
Sunday Times Awards
BMW GenNext
GenNext Survey

Businesses Can Do More to Support Local Communities and SMMEs

Businesses Can Do More to Support Local Communities and SMMEs

Publicity

The famous saying "it takes a village to raise a child" can also be applied to any community or SMME wanting to grow and prosper. Clinton Thom, Radisson Blu Hotel Waterfront General Manager, Ursula Fear, Salesforce Senior Talent Programme Manager and Andrew Bourne, Zoho SA Regional Head, provide insights into how businesses can support local communities. 

 
SMME Support
Support Local Communities
CSR
CSI
Sustainability
Salesforce
Zoho
Radisson Blu Hotel

10 Ways to Lead With LinkedIn

10 Ways to Lead With LinkedIn

Social

LinkedIn started off in 2003 — the year before its competitor, Facebook — mostly as a recruitment platform. But it has managed to grow and reposition itself as "the clever person's Facebook" in recent years, as the go-to social media platform for educated people and professionals to connect and build reputations, says Tara Turkington, CEO of Flow Communications. 

 
Mastering the clever person’s Facebook
10 ways to lead with LinkedIn
LinkedIn
Facebook
Connect With Professionals
Market Yourself
Flow Communications
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