Kantar, the world's leading marketing insights and analytics company, has released its annual Media Reactions report. The study was based on interviews with 18 000 consumers in 27 markets and 1 000 senior marketers globally. 

Anyone hoping to become a success on social media or to grow their pages has wondered about the frequency of posts. If you don't post enough, how will people see you? If you post too much, they might get a little sick of you. That is why we went on the hunt for the magic number of weekly social posts. 

In interviews, the power of silence often leads to the most insightful responses; yet many interviewers today talk excessively — missing golden moments, says Karabo Makwetla, communications specialist at Brains Behind Media. Tsepiso Makwetla, SABC News broadcaster and senior producer, shares key lessons on what not to do while conducting an interview.

The African Marketing Confederation (AMC) has announced that it is set to award top marketers who have developed and executed innovative campaigns that really engage with target audiences, resulting in people acting on the message and a positive outcome for the client.

Most enterprises are keen to work with partners that offer an integrated media and creative offering when they're building or revamping a website, whether that solution is offered by a single agency or two that work together in a tight collaborative relationship, says Grant Lapping, digital executive at new-age solutions and systems integrator +OneX. 

Turn Left, a seasoned B2B specialist in media and marketing, has announced that it has become the exclusive ad sales partner for Bloomberg Media in South Africa. This partnership will provide African businesses with enhanced access to Bloomberg Media's diverse marketing offering.

The PRISM Awards has announced that it has welcomed the 10 Young Voices that have been selected for the 2024 programme. The diverse group, made up of students and young professionals, was carefully selected by the PRISMS Young Voices committee from applications received. 

Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow economic growth are putting pressure on company returns and privacy regulations continue to intensify, says Kelly Driscoll, head of demand generation at Sanlam. 

In celebration of Global Recycling Day and Glass Recycling Week, The Glass Recycling Company (TGRC) has announced the launch of the #GlassRecyclingChallenge in September. 

For a while now, AI and how much it has developed has been the talk of the town. But this has also left creatives worrying about things like how it will affect their job, and how it can be used to help them enhance their work. But fret not because we have insights from Dr Mark Nasila on all things marketing, Africa and AI!