Loading Adverts...
Loading Adverts...
COUP launch

Follow our RSS feed
Banner
Bookmark and Share print mail permalink
Home

Media NewsRhythm City keeps flying the flag

Published: 27 July 2010

Tuesday night, 20 July on e.tv’s most successful television soapie, Rhythm City, over three-million viewers watched as MaMoketse ironed Kop’s Bafana Bafana jersey and prepared to pack it away. Kop promptly put the breaks on that move by declaring he would continue wearing his jersey and supporting the nation with pride.


Curious Pictures, the producers of Rhythm City, received the call-to-action from Draftfcb creative directors at the beginning of July and were given the details of the national campaign, ‘Keep Flying’, to retain the energy and passion of South African pride after the World Cup festivities were over.

“Standing behind a campaign like ‘Keep Flying’, that promotes the strongest and most positive qualities of South Africans, was a natural fit for our production team at Rhythm City,” said Sizwe Kumalo, Head of Marketing at Curious Pictures. “The Rhythm City writing team brainstormed ideas and worked the initiative into the soapie storylines within a few weeks in order to get the message to the millions of viewers at home.”

Rhythm City broadcaster, e.tv, brought equal enthusiasm to the initiative by green lighting the introduction of the ‘Keep Flying’ theme into the Rhythm City shooting schedule. The team at e.tv headed by Monde Twala has championed the ‘Keep Flying’ initiative allowing viewers to get behind the campaign and embrace the call for national pride.

South Africa’s TV and TVC production industry has put on a display of collective strength in ensuring the message to ‘Keep Flying’ continues to each the nation with no less than 17 TVCs created for the campaign to date. To view them, go to http://www.zoopy.com/Keep_Flying or http://www.facebook.com/pages/Keep-Flying/134391663250585?ref=ts.

print mail permalink

To Photoshop or not to Photoshop? The effect of media’s enhanced photos on body image

The ‘to Photoshop or not to Photoshop’ debate was raging on Carte Blanche last weekend. In this light, new digital magazine, COUP, has a strong ‘we do not digitally manipulate’ policy. On the other hand, most magazines do enhance aspects of the photos they use – particularly those on the front cover.


To Photoshop or not to Photoshop? The effect of media’s enhanced photos on body image
By Leigh Andrews

While the red eye reduction tool certainly has its benefits, it’s seen as ‘not cool’ to go so far as to erase stretch marks and recontour the body shape. Certain celebs have been known to kick up a fuss if this happens, such as Kate Winslet, who is not a fan of ‘excessive retouching’, and claims that the cover of GQ was altered to such an extent that it reduced the size of her legs by half.

The issue was highlighted again when Hotel Rwanda actress and poet, Lebo Mashile, complained that the November 2009 issue of True Love Photoshopped her ‘to look thinner.’ All fair and well to digitally enhance photos for aesthetic qualities, such as improving the quality of light in the photo, particularly those appearing in print titles, but where do we draw the line with Photoshopping?

In Carte Blanche on 22 August, Carol Albertyn Christie produced a segment presented by Annika Larsen on Photoshopping. This brought to light the issue of whether the beauty standards set by excessively airbrushed photos are realistic or not – considering that even Penelope Cruz, the woman with the most ‘symmetrical’ face, has her photos retouched before they appear in publications. In digitally manipulating these images, are we saying that the clothes only look good on created females or mannequins? Or that even supermodels don’t have lashes long enough to meet the standard the mascara brands are setting - so much so that they add in false lashes to create the illusion of the perfect set of cheek grazers?

Mashile explained on Carte Blanche that she is passionate about the topic of accurate female representation in the media and public space, and that she is comfortable in her own body – this is why she took offense – while the photo in the feature article ‘still looked like her’, the cover image made her look considerably thinner than she really is. There are some people out there who go to drastic lengths to ‘attain perfection’, with cosmetic surgery; tooth whitening; and rib removal for a smaller waist, but most of us are more than happy to load the snaps we take with a digital camera straight onto Facebook, without stopping to ‘touch up’ our look with an image editing program – it’s about capturing the moment, not the actual look. The recent Dove 'Self-Esteem Trust campaign highlighted by local advertising guru, Andy Rice, draws on this element – a plain-looking girl, with short hair and no make-up, being primped for a photo shoot – with hair extensions; extensive make-up; and a great deal of ‘Photoshopping’ to lengthen her neck and create a sharper image, before finally appearing on an advertising billboard. The ad then encourages watchers to join the ‘Campaign for Real Beauty’. The message of the campaign - to not make us feel pale in comparison - comes across strongly.

In this regard, Jessica Simpson is surprisingly one of the celebs who agreed to have herself photographed ‘without a stitch of make-up or retouching’ on the May cover of Marie Claire magazine. She is quoted as saying: "I don't have anything to prove anymore… What other people think of me is not my business.

This might be taking things a little too far on the other end of the spectrum, as when we want to look great in a photo, we will take the time to look good beforehand – on that note, Mashile also pointed out that there’s considerable ‘pre-image manipulation’ that goes on in a photo shoot before the photo is even taken, as make-up is placed on stretch marks and blemishes, and lighting is strategically placed to enhance certain features.

Artwell Nwaila, Creative Editor of COUP and Newsclip’s Publishing Division, is anti-air brushing as a whole, as he feels it takes away from the art of true photography. “Besides the fact that airbrushing makes one look ‘plastic’, airbrushing sets an unrealistic bar for the reader to reach physically. It is correct to assume that consumers expect airbrushed models on their publications, and yes, they do sell, but photographers and designers need to find the line between removing spinach from your teeth and completely overhauling a face.”

Nwaila adds that in the early years of Rolling Stone magazine, beautiful raw images set the trend for magazine covers – we now live in a society where ‘perfect’ is the bar. He adds, “If the photographer is any good, there should not be need for major ‘photo plastic surgery’. Maybe that’s where the problem starts…”

What are your feelings on this topic? Do you agree that air brushing sets unrealistic expectations, or is it just part of ‘the nature of photography’? Please share your thoughts on our blog.

View all
print mail permalink

’Every sector is regulated – why shouldn’t the media be?’ Media freedom debate rages on

On Monday, 23 August, the University of Johannesburg hosted a public debate around the issue of the raging media freedom dispute. Chaired by Professor Adam Habib, the panel speakers included AVUSA’s Mondli Makhanya; media freedom expert from the Freedom of Expression Institute, Raymond Louw; and then-Parliamentary speaker and -Deputy President, Baleka Mbete.


By Desi Tzoneva

Habib began by highlighting that the University was hosting this gathering because of the importance placed on establishing a university that is engaged with society. “One way to do this is to ensure that we create platforms to deliberate issues for the society.”

Over the past few weeks, the Protection of Information Bill has been an important topic that has caused much controversy and has seen many getting involved and expressing concerns, said Habib, who added that the debate has sparked a number of events where many government figures are engaging with the issue, and one where representatives from foreign countries have expressed concern, making this “an opportunity to bring together the role players.”

AVUSA’s Mondli Makhanya opened the debate by stating that the level of press freedom has been a great source of pride for the country since the onset of democracy, and that this freedom of press extends to more than the press as it enables an entire society to be free. While many countries only achieve this after centuries, South Africa has done so in a short period of time, “something we should entrench.” Makhanya also advised that South Africans should push to be ‘more open’, as this is a reflection of prosperous societies.

“We shouldn’t want to lose this status… or be a country that limits freedoms such as the freedom of the media and freedom of expression,” he said.

“When media speaks out in defence of a free media, we’re not talking about our jobs but about the society we live in. Our jobs are to inform accurately; to let our society be open and robust; be open to debate; and help it define itself. We want to tell our stories freely and be a balanced and accurate press,” he stated.

Makhanya highlighted the ‘unnecessary acrimony’ and ‘bitter debate’, which has seen much said but ‘people talking past each other’. “We’ve moved from one extreme to another, where, as a result, we now debate our very democracy.”

Makhanya said that journalists; the media; and civil society has been accused of reacting hysterically to the recent Protection of Information Bill, despite its perception as “the most draconian piece of legislation we’ve encountered.”

“We, as the media, believe the government has rights to handle secrets for the security of a society, but this has to be done within a transparent system of classifying documents and a classification regime that is predictable.” The current Bill before parliament, he said, enables the classification of ‘virtually everything’ by bureaucrats at local and municipal levels; at parastatals; and at senior levels of government, without giving reasons.

He said this is ‘eerie’, as organisations such as COSATU have criticised the Bill due to fears that the increased power of parastatal executives may mean they could be criminalised for speaking about general issues with trade union members. The broadness is a problem, Makhanya added, mentioning the problem of the definition of ‘national interest’, which needs much clarification in order to take into account the public interest. “The document turns us into a secretive society where anyone can hide corrupt; wrong; or incompetent things,” and because of this, “Our society should err on the side of openness.”

He commented that the opposition to the Bill was not because the media does not want to be accountable or regulated - “we’re not above the law,” he said, but rather because the media believes that the current system of the Press Ombudsman and the Press Council is effective in holding the print media accountable. “Accusations that these institutions don’t have ‘teeth’, is not the case.”

The office of the Press Ombudsman is powerful and not biased towards the media, often making harsh judgements against it. Its rulings are obeyed without fail, and a sanction of apology is one of the strongest forms of punishment print media can get. This is why the media is also opposed to proposals of fining and imprisoning journalists.

“If the office is weak, we can strengthen it by asking the public to make suggestions and by meeting with the ruling party, but we’re very opposed to statutory regulations,” Makhanya stated, adding that any mechanisms put in place about media freedom are “not about today,” but rather about what is left behind for future generations.

Baleka Mbete spoke next and agreed with Makhanya that the recent debate has been unnecessary, “because we’re dealing with matters where it sounds like one side is trying to silence the other.” This, she said, is not the case. “We’re open and transparent. We want people to express different views, and, from this process, to come with a final product from various views on the table.”

She began by discussing the government’s stance on the Protection of Information Bill, and highlighted that this is legislation that any state needs. “Any government has, and must have, secrets, and it needs to regulate how information is classified and what is restricted.” Currently, South Africa is regulated by the 1982 Protection of Information Act, which was the regulating system for the apartheid state and was used against the press by the then ruling party, but this legislation, she said, is ‘outdated’.

“Contrary to what is assumed, the new Bill is not directed at the media but on how to classify; who should classify; on what basis; with what penalties being meted out for which offences,” she stated.

“The reality is that in 16 years of democracy, we’ve experienced some problems of information peddling… and increasing threats of espionage with specific departments earmarked.” The Bill, she said, is a clear intention by the government “to say we have order and a system that says how information is classified.” This legislation needs to improve on the 1980s Act because there are some private intelligence community bodies that need proper identification. “The Bill is about protecting citizens.”

Mbete moved to a discussion of the proposed Media Appeals Tribunal (MAT), and stated that although media freedom is protected, the freedom of expression should not be elevated above rights such as privacy and dignity. The MAT, she stated, would serve to strengthen the current self-regulatory institutions. It is envisioned that the Tribunal would be a statutory institution accountable to Parliament. “Every sector is regulated, why can’t the media be regulated?”

Other issues she identified included those of ownership; management; and operations. “Newspapers are businesses where owners call the shots and [have] policies according to which poor journalists need to write.”

The self-regulating system, she said, takes too long to make its rulings, causing damage to complainants who may have to wait months for an apology or vindication. “[The media thinks it is] a certain category of human beings whose rights can’t be trampled on. This system is not on it as it doesn’t look at the rights of individuals,” concluded Mbete.

Raymond Louw from the Freedom of Expression Institute again highlighted that when discussing media freedom, this does not only affect journalists – it affects everyone. “An attack on journalists means that the freedom of everyone is attacked.”

Louw highlighted some concerns with the Protection of Information Bill. He said that the Bill was unclear in its methods for classification and decreasing its draconian provisions. He also criticised the poor ‘consultation’ on the Bill between Parliament and the media, and said that it was vital that cautionary statements in the initial Bill be re-included in the current one. “The person deciding to classify information is not going to be held back about the rights of the public.”

Louw also commented on the wide definition of the term ‘national interest’ – “it’s so wide it encompasses everything,” and explained that an example of information that will be classified in the future would be the state of morale in the defence force. “Opposition and MPs are challenging the current minister on this issue, but if the bill is put in place, no-one would be able to do so.”

The current Bill is worse than the 1980s Act because it concentrates on the need to preserve secrecy on issues of national security. The previous Act does not refer to the national interest but to other interests which were never spelt out. The current Bill, however, does so.

Louw also highlighted that opposition to the Bill has not only come from media but also from institutions such as the Freedom of Expression Institute and civil society, with the most impressive opposition being from the Law Society of South Africa – a body representing 20 000 advocates and lawyers, who oppose the Bill on Constitutional grounds. COSATU, too, has opposed the Bill alongside other parliament members.

Louw stated that the question of punishing the media has been in existence before the formation of the office of the Press Ombudsman in 1995 as a result of the National Party (NP) government seeking visible forms of punishment. This was driven by a case where a person suffered at the hands of the media, but it was later found that the complainant had lied and the question of the fine already paid by the media had to be decided. Fines are inappropriate, said Louw, and added that in a survey of press councils in the world, 86% adhere to the system South Africa currently follows. The reason he cited is that punishment through fines or imprisonment “would contravene the freedom of expression in the Constitution and place media in a different category to ordinary citizens. It would contravene the freedom of expression clause.”

He ended by recommending that the Bill be withdrawn; rephrased; and redrafted after consultation.

View all
Cape Flats News
The Cape Flats News newspaper was initiated in 2002, and was then known as Bonteheuwel Community News. It was registered as a not for profit organisation in 2005. In 2009 the name was changed to The Cape Flats News . Since inception, circulation has varied between 5 000 and 20 000 copies. Regul...
Picture
O, The Oprah Magazine (Monitored)
(Lifestyle: Women's Interest) O Magazine is completely inclusive and completely colour-blind - like Oprah herself. O is the first magazine in South Africa which enables black and white readers to meet at the same table and share their feelings. The magazine validates who the readers really ...
Sports Focus (Monitored)
Lenaka Media says that these are interesting times for sport in South Africa, with the 2010 FIFA World Cup approaching. South Africa’s status as the next FIFA World Cup host has inspired and invigorated growth and innovation in various economic sectors, including tourism and publishing, and this has...
Picture
Oudtshoorn Courant
Oudtshoorn Courant is a weekly community newspaper, incorporating Oudtshoorn News; The Observer; Farmer's Friend and South Western Chronicle . It is published by the Group Editors Co, and is distributed in and around the Oudtshoorn area, including: Calitzdorp; George; Ladismith; Mossel Bay...
Bazoo
Bazoo is an Afrikaans magazine for children attending nursery-schools. Each magazine, which is published twice a month, contains various themes and stories based on the publication's resident characters: Bazoo; Anathi; Luca; Eben; Lea and Kie. For more information, email admin@bazoomagazine.c...
Picture
Destination the Future
Magnet Communications has identified a growing need amongst South African organisations to communicate their employer image and unique set of offerings to their existing and future intellectual property – young professionals. As a result, Magnet has produced an annual magazine titled Destination t...
Picture
Paarl Post (Monitored)
Paarl Post is a bi-lingual weekly tabloid newspaper published in English and Afrikaans every Thursday, selling 17 000 copies per week in the communities of Paarl; Wellington; Franschhoek; and the surrounding environs. The estimated readership is 92 000, a majority of whom are Afrikaans speaking. ...
Radio Mafisa
Radio Mafisa , broadcast from Rustenburg on frequency 93.4 FM, targets Tswana-speaking listeners aged 18 to 35 in Rustenburg; Koster; Sun City; Haartebeesfontein; Brits; Swartruggenes; Derby; Marikana; and some parts of the Gauteng province. The station has a programme format of 60% music and 40% t...
Picture
Reuters
Reuters is the world’s largest international news and financial information source, reaching over 1 billion people a day. Known for its speed, accuracy and independence, Reuters content powers newsrooms and financial markets around the world. Reuters distributes its text, data, pictures and vi...
Picture
Cheeky (Monitored)
(Lifestyle: Youth) Cheeky Mag is on sale nationwide and the publishers say they have had a great introductory response into the market. Each issue of Cheeky is expected to have a shelf life span of approximately two months, so the reviews will be carried out approximately 7 to 8 times. With a...
Picture
Sunday Tribune (Monitored)
The Sunday Tribune is a weekly newspaper publication with a provincial focus on KwaZulu-Natal. It aims to intelligently filter the information explosion, and provide a spread of opinion to help readers make informed decisions on matters that affect them. The title targets readers over the age o...
Radio Alpha
Radio Alpha broadcasts on the 97.8 FM frequency from Badplaas in Mpumalanga, to Mooiplaas; Kromdraai; Oshoek; Warburton; Carolina; Machadodorp; Barberton; and Tmpulzi to listeners aged 16 to 39. Programming is aimed at the Zulu and Swazi community but also caters for English and Afrikaans, with a ...
Picture
people (Monitored)
(Entertainment: Cinema, Films and Movies) people magazine was launched 20 years ago as a bi-weekly publication. It changed in 1998, when it shed the “way-out and wacky stories” and offered readers all the latest celebrity and soap gossip. Two years later it introduced a comprehensive TV Gui...
Picture
The Eagle Publishing Company (company profile)
Johannesburg-based publisher, The Eagle Publishing Company, has a reputation for publishing several of the country’s most respected business directories and magazines. These include: The Professional Accountant; Boardroom; Landscape SA Buyers Guide; EcoBuild & Design; The National HR Director; ...
Picture
Leadership in Sports (Monitored)
(Service: Management & Consulting) As one of the oldest and most prestigious magazine titles in southern Africa, Cape Media's Leadership magazine brand has proven its success time and again by winning 14 Mondi Excellence Awards . With excellence in mind, the Leadership team has extended its ...
More View all
Sponsored Press Releases
Vive le Révolution!
A flash of inspiration; a meeting of minds; standing up for what you believe in; passion for a cause. Stirring stuff… sentiments that have and could spark revolutions - and the thinking behind new digital publication, COUP.
16 Aug 2010
Our glossary contains a wide variety of industry terminology, acronyms, buzzwords, neologisms and protologisms.

If you have interesting definitions to submit, please contact us.

A | B | C | D | E | F | G | H | I | J | K | L | M |
N | O | P | Q | R | S | T | U | V | W | X | Y | Z |

Show all terms
Blog

Standard Bank is popping-up an effective campaign

When designing an advertising campaign, how effective is it to use more than one platform in which to run your campaign? Standard Banks’s new MyCard campaign is one such example that uses the mediums of both television and print. Totally Mad’s Lindsey Kin comments....read more
Advertisement
Archives
2 September 2010 Week in review
26 August 2010 Week in review
19 August 2010 Week in review
12 August 2010 Week in review
5 August 2010 Week in review
29 July 2010 Week in review
22 July 2010 Week in review
15 July 2010 Week in review
8 July 2010 Week in review
1 July 2010 Week in review