Social media is a world of opportunity and many people build careers around it. However, most creators' careers rely on them influencing their viewers to buy certain products — either their own or those of affiliate partners. This, unfortunately, is paired with the rising issue of overconsumption. As awareness of this issue spreads, so does the trend of de-influencing. 

Salesforce has released new data showing holiday retail sales surged to a record USD$1.2-trillion globally and USD$282-billion in the United States, but high returns could dampen overall profit margins.

The Interactive Advertising Bureau South Africa (IAB SA) has announced the appointment of Casey Mantle, Head of Digital at Special Effects Media South Africa, as the new Chair of the IAB South Africa Influencer Marketing Committee for 2025.

ENGIE South Africa has been awarded the Sustainable Energy Transition (SET) label certification by Bureau Veritas. ENGIE says that this milestone highlights its continued commitment to developing, building, operating and dismantling renewable energy projects that are deeply integrated into local communities, respectful of nature and instrumental in reducing carbon emissions.

The One Club for Creativity has announced the nearly 270 top creatives from 48 countries who will serve on the diverse jury for the ADC 104^th Annual Awards — the world's longest continuously-running global competition celebrating excellence in craft and innovation in all forms of advertising and design.

Uber Advertising has announced the expansion of its advertising solutions into the South African market with the arrival of Journey Ads and Post Check Out Ads. With the launch, Uber is partnering with Aleph to help connect local brands with these advertising opportunities. 

1win, in partnership with Adjah Cancer Support Ghana, has sent Christmas donations to over 200 cancer patients and their families in Accra, Ghana. Through the initiative, the global iGaming brand 1win has donated food hampers and comforting Christmas gifts to support families battling cancer.

2025 is here and it is time to hit the ground running! If you don't want your digital marketing strategy to fall behind, there are a few things you should definitely do, and a few things that you should definitely not do … and we've got them listed right here!  

Koelnmesse, CloserStill Media and BVDW have announced the launch of DMEXCO ASIA and its partnership with the eCommerce Expo at Tech Week Singapore. The co-branded eCommerce Expo x DMEXCO ASIA event will be premiering in Singapore from Wednesday, 8 to Thursday, 9 October.

Good Hope FM has announced that it has added new members to its team. Over the festive season, Good Hope FM's listeners heard some brand-new voices on the airwaves. Now, the station says it has made some exciting permanent and stand-in changes to its on-air offering.