“Invention, reinvention, cutting edge ... these are all phrases that are bandied about in digital marketing and (most) other technology-related industries,” says Nic van den Bergh, managing director at NMP (SA).

“By incorporating the existing expertise of Digital Narrative in fields like Augmented Reality (AR) we plan to grow our new Digital Innovation Lab to one that sets the industry standard, we are firmly betting on a future where “wow” factor is not just “clever” or “entertaining” for a day, week or month – but contribute to overall expansion of our customers’ brand value ... and their overall return on marketing investment.”

Accelerated Adoption = Augmented Returns

“The current (and future) capabilities our Digital Innovation Lab will be able to offer clients is worth getting excited about,” says Van den Bergh. “Our initial aim is to significantly increase the adoption of the AR technology, enabling clients to bring an interactive element to their printed marketing material, exhibition stands and real world environments.”

“Over the last three years, Digital Narrative has established themselves as one of South Africa’s foremost players in the field of AR and related technologies,” says Van den Bergh. “Having already worked on successful campaigns for the likes of Vida e Caffè, Mini, Caxton Magazines and Design Indaba, our strategic partnership present clients with a proven track-record of success, an obvious upshot as ‘history’ is not always available when it comes to solutions of this nature.”

Mind the Gap

Digital Narrative offers full-service AR, ranging from concept, design and AR video production to development, campaign management and in-depth performance reporting.

“Our aim is to bridge consumers’ online and offline worlds,” says Digital Narrative’s Johan Walters. “With the launch of the NMP (SA) Digital Innovation Lab we can now present companies with technology and solutions that make them part of their customers’ multi-device lifestyle. The fact that it’s cool and cutting-edge stuff is a bonus.”

For more information, visit www.nmp.co.za.