“For me the
Cannes Lions Festival is the place where creative innovation is showcased and new benchmarks in creative excellence are negotiated and set. It sets the course for the creative industries going forward. No other awards show is as influential,” said Luckin.
Luckin’s career has seen her grow from a copywriter to creative director in 2000. She joined Ogilvy Johannesburg in 2003 and became executive creative director of the agency in 2008. That year saw Ogilvy Johannesburg take the top spot at
Cannes Lions, followed by another number one as the top agency in Ogilvy Worldwide also at
Cannes in 2009. This was followed by Ogilvy’s first
Film Gold Lion in 11 years and an appointment to the 15 member Ogilvy Worldwide Creative Council.
“I find the judging process enormously educational. I love sitting with some of the smartest people in the world talking about ideas all day. If that makes me a geek, then so be it. I always learn so much from the other jurors” Luckin concluded.
The
Cannes Lions Festival is an eight-day programme of creative inspiration, education, celebration and networking. Over 15 000 delegates from around 100 countries attend the festival making it a global meeting for creative minds. The Cannes Lions will take place from the 18th to the 25th of June 2016.
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