As the market leader in innovation and fun in the gum category in South Africa, the transformation to the eye-catching new packaging and logo continues to show Stimorol’s commitment to remaining the coolest gum in the country.
“We are thrilled to share this refreshing change with South African consumers. A lot of research has gone into the packaging and the new look is a more contemporary Stimorol, while still staying true to the brand's heritage,” says Andrea Cloete, Mondelez SA senior category manager of Gum.
To celebrate the new look and help to spread the refreshment even further is vibrant duo Thabo Mafisa and Jesse Suntele who joined forces as Stimorol’s ambassadors in 2015. Mafisa and Suntele have been hugely successful as ambassadors and to build on this success, Stimorol involved its fans in helping to select a third ambassador - with model and blogger Serati Maseko taking home the title. All three ambassadors will continue to spread the word about mouth and mind refreshment to an even wider audience.
“Since officially joining Thabo and Jesse, I have met so many people, just like me, who want to be refreshed by Stimorol,” says Maseko.
Mafisa adds that they are excited to be a part of the movement to encourage and motivate consumers to swap out their bad habits for better ones - like chewing Stimorol.
“We are also amped to add Serati to the crew and we look forward to getting even more people to realise that Stimorol is the gum to go to when you need ultimate refreshment,” says Suntle.
For more information, connect with Stimorol on
Facebook, or on
Twitter using the #MouthandMindRefreshment hashtag.