The use of full length glass divisions unclutters the space in the store and creates an open and trusting environment between the back of house technical repair area and the front of house retail environment. The fusion of natural raw materials, high end well finished surfaces and the selection of florael creates a harmonious effect, bring a sense of warmth to a traditionally stark and artificial tech stores.
The main objective was to create an environment that would help strengthen the relationships between the brand and its respective customers and to create an inviting space for people to interact. “Transparency, warmth and communication are the key pillars behind the design thinking,” says Alex Fourie, CEO of weFix. “Ultimately, the in-store retail experience is about far more than just a product or service. It’s about delivering and translating an immersive brand experience for our valued customers.”
weFix understands the importance of a customers in-store experience, the lighting has been specially designed to positively affect the customer’s emotions which will enable a longer stay and experience of the brand.
These days customers are drawn to unique in-store experiences over stores that look alike; an unconventional approach shows the different facets of the brand and provides points of differentiators when compared to competitors. Even something like lighting that can be seen as simple has a great impact on the customer’s emotions and can effectively influence how long they stay in store and experience the brand.
This new store design will roll out to the remaining 29 stores, nationwide.
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