After encountering a quote that says ‘success starts with fresh breath’, he interprets this to be a catalyst of his future success. Taking this to heart, he is seen gargling mouthwash everywhere he goes. After a few hilarious and embarrassing encounters, he discovers the simplest way to get fresh breath confidence is by chewing Clorets.
Kerisha Govender, category brand manager Gum SA, says; “We are very excited to reveal our new look and packaging and we hope that the TV commercial entertains and educates the viewer. Clorets gum is a simple and effective way to freshen breath, which in turn boosts confidence in your day-to-day activities.”
A leader in its category, Clorets is the only brand that has been proven to not just mask bad breath, but to eliminate the odour, through a combination of its scientifically-tested active ingredients, Actizol and Chlorophyll. With this winning formulation, it is no surprise that Clorets is an Ask Afrika’s Icon Brand and the winner of the Sweets (excluding gum and breath freshener) category in the 2016/2017 Ask Africa Icon Brands Survey.
Look out for the new Clorets look on the street and in stores.
For more information and to watch the commercial, connect with Clorets on
Facebook.