The
Awards, held on Thursday, 22 September, in Dubai was open to entries from all around the world and celebrate the highest levels of achievement by companies operating in property and real estate.
The campaign scooped a five star award in its category (
Best Marketing) and went on to win the category for the Africa region. Pam Golding Properties marketing director, Anthony Stroebel, says that they’re thrilled with the affirmation and can’t wait to see how the campaign performs against the other regional IPA winners.
“We’ve had wonderful feedback on the campaign locally and this international recognition is the cherry on top. It’s great to have Golding herself and so many of our agents included in the campaign – as this recognition stretches company-wide.”
Executive creative director at 140 BBDO, Alexis Beckett says that the campaign could only be carried by a unique brand – one that held a set of values that are beyond reproach. More importantly, the campaign needed total and complete buy-in from the people who represent it.
“We decided to steer away from analogies and category norms, and use the people who are the face of the business. They’ve been entrusted to sell homes, so why not the Pam Golding brand?”
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