BURGER KING’s first local TV commercial has a definite SA spin

Produced in Cape Town, where the brand launched in 2013, the ad perfectly captures that moment of sadness when we sit down to eat a simple meal and see someone eating a world-famous WHOPPER^®. The premise is simple – it doesn’t matter what you are eating, if it’s not a freshly prepared WHOPPER^®, you’ll experience WHOPPER^® envy.

Click here to view the ad.

Ezelna Jones, marketing executive at BURGER KING^® South Africa, says that the brand's first foray onto local TV screens definitely had to focus on the world-famous WHOPPER^® unique to BURGER KING^®. “The freshly prepared, 100% pure beef, flame-grilled WHOPPER® is one of our top selling burgers worldwide and what the brand is best known for. We looked at the various lunch scenarios our fans would experience every day, and added a comical and light-hearted take on what it’s like to see your friend, colleague, or a stranger enjoying a WHOPPER^®. The result is WHOPPER^® envy, and it’s very real.”

The local marketing team, in conjunction with their creative agency, The Jupiter Drawing Room Cape Town, wanted to find an ad that is relevant to a South African audience.

Lucas van Vuuren, executive creative director at Jupiter Cape Town, says, “Following on the success of the Big King XXL^® monster truck activation in May, the TVC represents the fun personality of the brand. The sense of excitement when you enter a BURGER KING^® with friends, is the same emotion we want South African consumers to feel when they see the ad.”

“Our brand heritage is what sets us apart from the rest and makes us a leader in the quick service restaurant (QSR) industry but we believe in localising to meet a diverse South African audience. Exactly the same philosophy we’ve applied to our supply chain and menu has been applied to this ad. Taking the best of a global brand and adding some local flavour,” adds Jones.

On Saturday, 1 October, BURGER KING^® officially opened its doors in Canal Walk Shopping Centre, further extending its footprint in the Western Cape.

For more information, visit www.burgerking.co.za. Alternatively, connect with them on Facebook or on Twitter.