A few years ago, Synovate was just starting out. Today it is the eighth largest research agency in the world, with an international network that spans 51 countries (including five in Africa), and employs over 5 500 people... and is still growing.
Across all business units, it constantly considers ways to develop powerful new services. Through combined interaction and blue-sky thinking, Synovate produces inspired marketing solutions, constructive client-service deliverables and elegant systems. Synovate is renowned for generating consumer insights that drive competitive marketing solutions for major brands around the world.
Synovate gives clients a competitive advantage by providing world-class research solutions and techniques. Whether you’re launching a new product, measuring your brand equity, or strengthening your customer loyalty bonds, Synovate can help.
Its" expertise includes brand and communications, product design and development, customer loyalty, motivational, media, youth, and online research. Synovate's global specialist divisions on key industries offer detailed knowledge and skills within these areas: brand and communication; loyalty; motoresearch; healthcare and Aztec (scan and retail data).
Synovate is privileged to have some of the leading global thinkers in the industry within its" practices: Prof. Larry Crosby (Loyalty Practice); Jannie Hofmeyr and Jan Callebaut (Branding and Communications Practice); and Scott Miller (MotoResearch) ,to name but four.
Synovate is the market research arm of Aegis Group plc.
Aegis Group plc is one of the world's fastest growing marketing communications groups. It operates in media communications with Aegis Media, which includes Carat, Vizeum, Posterscope and Isobar, and market research with Synovate. Listed on the London Stock Exchange, Aegis is capitalised at £1.5 billion. More information on Aegis Group plc can be found at
www.aegisplc.com.
Synovate South Africa is ISO 9001: 2000 certified and BEE compliant. It is a corporate member of ESOMAR and SAMRA.
For more information on Synovate, visit
www.synovate.com/southafrica.