KWV Wines was recognised by Drinks International as the World's Most Admired South African Wine Brand in 2016. Together with OFYT’s PR and digital teams, KWV Wines will embark on various campaigns and activations to further strengthen the brand’s positioning in the South African consumer market.
"KWV is one of South Africa's most iconic brands, and it's an absolute honour for us to be partnering on their wine portfolio," says OFYT’s Jonty Fisher. "We're incredibly excited about the challenge of furthering their legacy in South Africa and beyond."
Kerryn Lancaster, marketing manager of KWV Wines, concludes, “Wine is a very interesting category to drive awareness and loyalty. We believe that OFYT’s understanding of solid, through-the-line campaigns with a lifestyle feel, as well as particular focus on the emerging market, will stand KWV in good stead to build engaging wine brands. We are excited about the new partnership and are looking forward to some engaging work from the dynamic team at OFYT.”
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