Organised by CADEK Media, the Marketing Indaba will take place at the Garden Court Hotel in Cape Town on Wednesday, 10 May and Thursday, 11 May and will be held at the Wanderers Club in Johannesburg on Wednesday, 24 May and Thursday, 25 May.
Through the Marketing Indaba, the various delegates, including marketing directors and managers, account executives, representatives of PR and advertising agencies, brand managers, as well as event and conference organisers, among numerous others, will gain knowledge and insight into the latest marketing trends and ideas.
Now in its seventh year, the two-day conference promises to inform and inspire both the professional marketer as well as those keen to get fresh, new ideas on marketing their products and services. It also offers networking opportunities for marketers.
Ncholo will be one of over 15 industry leaders and speakers to make presentations at the Marketing Indaba. His talk will provide insight into low-income markets in Africa, the township economy, and how to market to low-income groups.
Ncholo will further highlight that low-income markets in Africa present a profit-making opportunity and note that people in the township and rural areas are seeking convenience in shopping, value for money, and cultural relevance.
He will highlight four key points for brands and organisations when targeting low-income groups. These include township and rural communities that are aspirational and that have an Emotional Selling Point (ESP) in the market.
He will also emphasise the importance of producing high-quality products for the second economy or lower-end consumers as they have limited spending power and who cannot afford the financial loss, while also touching on the importance of running a tailor-made communication strategy for this market that considers different languages and cultures.
Operating since 2004, Yourself Management has extensive experience in providing marketing services to low-income groups. Until recently, the agency focused on creating campaigns for the township market, priding itself on being 'leaders in the township market'.
The agency has positioned itself as being 'leaders in the African market' and is putting greater emphasis on amplifying its services throughout the sub-Saharan region.
Yourself Management currently employs over 300 staff operating throughout the Southern African Development Community. The agency runs an average of 30 campaigns annually and is the supplier for some reputable blue chip companies, such as Tiger Brands, Nestle, L’Oréal, and Platco Digital (e.tv) among others.
For more information, visit www.marketingindaba.com.