MullenLowe Johannesburg, part of a global integrated marketing group, was named the
Bronze winner in the
Design, Branding – Identity System category. The
One Show Awards recognises the best creative work in advertising, interactive, design, and branded entertainment.
MullenLowe’s corporate identity design for the SANBS’ corporate identity uses a blood bag tube to write out the word 'life' in cursive, and states: 'Donate a lifetime of stories.'
Silungile Mlambo, national marketing manager for the SANBS, says, “We deliver a world-class service with regard to blood collection and distribution and that, in turn, created the opportunity for MullenLowe to develop world-class creative work to illustrate what we do. The work graphically explains that blood donors are heroes in charge of making sure that someone else gets a lifetime of stories to tell."
Mlambo added that she hoped South Africans would take the opportunity to become part of world-class excellence and donate blood.
For more information, visit
www.sanbs.org.za. Alternatively, connect with them on
Facebook or on
Twitter.