“Our recent collaboration with Travelstart resulted not only in record-breaking customer registrations, increases in traffic, and time browsing TFG sites, but also engagement on our social platforms which really expanded our communities,” says Robyn Cooke, head of e-commerce at TFG. Traffic to the TFG shopping sites increased around 8% as a direct result of this partnership.
The Travelstart collaboration saw online shoppers given the opportunity to win a trip for two to London including flights, accommodation, and a R10 000 TFG voucher. TFG also partnered with SA Florist on a 'We really, really like you' Valentine’s Day campaign, and more recently with Cybercellar in the lead up to Father’s Day, with shoppers eligible to win beer for their dad.
“These collaborative campaigns expose the online TFG product offering to a wider audience through innovative experiences and exciting offers, providing customers with wider choice, better value, and more convenience,” adds Cooke. “The campaigns are also a two-way street with our partners also seeing great results in terms of revenue, traffic, and social engagement.”
“TFG prides itself in being a customer-obsessed retailer, and because our customers love innovation, TFG will continue to explore opportunities to collaborate with the best South Africa has to offer,” concludes Cooke.
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