'Mall Talkers' are offered across a carefully selected mall location base, delivering reach and frequency. These static media units are placed in high traffic areas across the shoppers’ mall journey and serve to attract, inform, and educate shoppers. 'Mall Talkers' are a solution that can be applied to large regional malls as well as smaller community malls across the LSM spectrum.
In South Africa, each and every mall caters to a variety of consumer groups, and a specific variety. The environment has become an innovative space where brands can effectively engage with shoppers when they are in a purchasing frame of mind.
John Faia, GM of Mall Ads™, says, "A mall campaign can’t simply be intrusive, it has to be relevant. And in order for this to happen, the campaign has to make excellent use of the opportunities and the solutions available within this environment. The Africa People Movers brand has done exactly that, with great success."
For more information, contact john@provantage.co.za or visit www.provantage.co.za. Alternatively, connect with them on Twitter.
Interested in finding out why Provantage Media Group launched Mall Ads? read more in our article, Mall Ads: Going straight to the source.