Prima Toys is the first toy company in South Africa to create its own unboxing videos – not only to keep abreast with worldwide marketing trends but to also keep consumers in the know about toy trends.
Marketing executive of Prima Toys Chiquita Patrizi says, "Unboxing videos provide us with the opportunity to, quite literally, unpack products and show the viewer what is inside. This way, both parents and their children know exactly what is in the box and what they will be getting. This allows them to make an informed decision before purchasing a product – it also provides great entertainment for the children watching."
Toy unboxing videos have continued to see worldwide growth in popularity. Insights by Google reported that in March 2016, almost 50% of online users looked for videos related to a product before they committed to buying it, and preferred to follow advice from YouTube video creators as opposed to traditional celebrities.
The Very Serious Toy Show is presented by 'Sash' from Prima Toys. She has knowledge of the brands and products and how they work, which ensures that the information imparted is correct and comes across authentically. "Sash is an excellent presenter. She has the know-how, product knowledge, and quirky personality required to make the videos a success," adds Patrizi.
You can watch The Very Serious Toy Show with Sash here.
For more information, visit www.primatoys.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.