Students will be able to apply for either a bachelor of arts (BA) in marketing communication or a BA in creative brand communication degrees. The school offers students the opportunity to learn from professionals in the advertising, marketing, and communications industries.
The partnership also means that staff members of Primedia Outdoor can refresh their skills by attending short courses that range from analytical and financial decision making to creativity and problem solving.
"We are passionate about education," says Peter Lindstrom, executive: sales and marketing at Primedia Outdoor. "This is why we are proud to partner with the AAA, which has an excellent reputation for turning out graduates who are smart, capable, and industry ready."
"In the past, we focused our CSI on providing school bags and stationery to selected schools, but have shifted our focus to increase the sustainability of our efforts, which now include food gardening and our partnership with AAA," he adds.
Executive dean and head of the AAA, Professor Krishna Govender, says, "At the AAA, we pride ourselves on providing students with degrees and diploma courses that deliver real-world skills. This partnership further entrenches the AAA as the 'birthplace of brilliance', where future industry leaders are born."
Govender adds, "It also cements our involvement with the broader marketing and communications industry. Not only through formal programmes, but through active and effective industry involvement. We look forward to welcoming the successful bursary recipients to our school."
Applications for the bursaries open in September.
For more information, contact bursary@aaaschool.ac.za or visit www.aaaschool.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.
media update recently spoke to three students from the AAA School of Advertising who won Gold at the 2017 Loeries Awards. Read more in our article, Loeries® 2017: Students win Gold by knowing beesness.