The team at Primedia Unlimited Malls say that shoppers seek solutions that provide them with convenience, easy access to information, and a simplified shopper journey.
In order to create value through smart shopper connections, Primedia Unlimited Malls did an analysis of the current market landscape, coupled with research into South African shopper habits and segmentation of information specific to a particular location and mall.
"Establishing a common purpose with our various stakeholders, and utilising data analytics and insights, empowers us to provide an integrated solution through our four areas of expertise; media, activations, shopper marketing, and digital, as the core enabler for all of these platforms. Digital gives shoppers a wider choice on how to engage with brands more intuitively," says Molefi Moloantoa, Primedia Unlimited Malls CEO.
Moloantoa adds, "Having recently undergone a company rebrand that came about through an introspective exercise evaluating how relevant we are in meeting the needs of our future stakeholders, we shifted our focus to become even more shopper centric."
Moloantoa says this allowed them to break down 12 new innovative and advanced products with an everyday shopper journey to illustrate just how the above can be achieved.
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