Founded in 2012, the New Generation Social & Digital Media Awards honours South African creative agency teams for their innovative use of social and digital media and use of online media and tools.
Artifact took the five awards in the following categories:
- Best Virtual Reality Marketing Campaign;
- Most Innovative use of Digital Media;
- Mobile Marketing Excellence;
- Best use of Technical Innovation; and
- Most Innovative Gamification Campaign.
Artifact managing director Andy Taoushiani says, "For the Lufthansa Group, thinking and acting strategically in a highly competitive environment is the key to a successful future. This applies, in particular, to the way the group is ‘talking’ to its biggest distribution channel, the travel industry, where it needs to stand out from other offerings and remain top of mind for travel agents."
To increase awareness, Artifact Advertising proposed a solution; a 360° app for travel agents that takes them around the world by combining the use of virtual reality and Google Street View to show users the possible locations within the Lufthansa Group network.
This led to the creation of 'Guesstinations'; a quiz-type game that begins in places like Paris, but progresses through several levels, incorporating 60 destinations from across the network for both airline brands operating out of South Africa – Lufthansa German Airlines and Swiss International Air Lines. When travel agents ‘land’ in a destination, there is a full 360° view of their surroundings, with landmarks included, and agents have to guess where they are each time.
The game aims to encourage travel agents through free flights and other prizes, creating a scoreboard along the way.
Taoushiani adds, "We want to thank Lufthansa for trusting us enough to try some brave new ideas and work with us in a real partnership, making us all winners."
For more information, visit www.artifact.co.za. Alternatively, connect with them on Facebook.