Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out in-field research for the soft drink, and from the insights gathered, created a brand strategy that will aim to guide all communication going forward.
"Boomtown illustrated an in-depth knowledge and understanding of the FMCG sector, and its strategic approach resonated with the Twizza business requirements," says Twizza Group marketing manager, Lance Coertzen.
"It’s exciting to have two passionate and proudly Eastern Cape businesses working together," adds the new business manager for Boomtown, Estee Cockcroft.
"Developing creative work that is firmly rooted in strategic insights is so enjoyable because we know that what we develop will resonate with the target market on a cultural and emotive level, as well as take this already loved brand to the next level," concludes Cockcroft.
For more information, visit www.boomtown.agency. Alternatively, connect with them on Facebook, Twitter or on Instagram.