Samsung has ranked as one of the top 10 brands in the Interbrand rankings from 2012 to 2017. The 2017 Interbrand Best Global Brands was announced at the World Trade Center in New York City.
"Samsung innovates today to create a better tomorrow. Based on a deep understanding of what people want, this leads to brand value and growth," says Justin Hume, marketing director of Samsung South Africa.
The launch of flagship products will see the company aim to continue its financial performance. According to Samsung, it has reconfirmed its market leadership position through the launch of the Galaxy S8. Its record profits contribute to the rise in brand value.
"Our efforts to make meaningful progress to improve people’s lives contributed to the rise in brand value. Our ranking this year is a positive sign that demonstrates our efforts to reclaim trust from our global consumers," concludes Hume.
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