Webafrica's new campaign has 'no strings attached'

The new campaign aims to portray the lead character in a manner that sells the no strings attached benefits of Webafrica’s LTE.

Tim Wyatt-Gunning, CEO of Webafrica, says the campaign makes light of those contracts we cannot get out of. "This campaign from the guys at Jupiter hit the nail on the head. In fact, our character pretty much visually sums up how we feel about long-term contracts. A bit of a poke at the convention, if you will."

Along with this ATL campaign, Webafrica has worked with Jupiter’s design team to create a new corporate identity, which was revealed in October.

Jo Thomas, executive creative director of design at Jupiter, adds, "Webafrica’s advertising has personality, as does the team behind it, but the Webafrica corporate identity was just that: corporate. Our aim was to give it dynamism and a personality to match. The elements that worked weren’t changed. Our main focus was on creating a dynamic new icon for the brand."

The new corporate identity comes to life online in animated GIFs and in its various forms on the Webafrica car branding. New signage adorns the office space, the corporate stationary received a colourful update, and the staff were given new paraphernalia for their desk and gear.

A site was created for internal use where staff could see the new corporate identity moving across the pages and get a clearer understanding of the changes and how they would be applied to all corporate identity elements.

For more information, visit www.webafrica.co.za or www.jupiterdrawingroom.com.