media update’s Aisling McCarthy looks at the benefits that radio offers for brands, and why it should be the medium of choice for marketers.
In the world of advertising, television and online channels are focused on more frequently than radio.
Brands have made the mistake of ignoring the power of radio in favour of more visual channels, but now is the time to change all that.
Radio really is a big deal, and here’s why:
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Massiv Metro, a local digital radio station, has figured out a way to reach 700 000 taxi commuters. Find out more about this in our article, How digital radio made waves in the lucrative taxi commuter market.