Aiming to promote Wimpy’s offer of a Wimpy Burger, chips and any classic milkshake for R49.90, the commercial was devised by FCB Joburg’s creative director Suhana Gordhan, art director Fezi Mpembe and copywriter Oarabile Mahole.
The TVC shows a family having ‘The R49.90 Burger Shake Combo’ when a young girl reminds her dad of the occasion he blamed Mr Cuddles for his bad manners.
She informs him that ‘It’s payback time’ and slides his milkshake across the table to stand alongside her plate. Dad tries to deflect her attention and slide the milkshake back but gives in to her and Mr Cuddles.
According to Wimpy marketing manager, Luise Peters, the main objective of the promotion was to bring stalwart Wimpy friends and families together with a value for money offer that would reward their wallets. A secondary goal was to aim to entice new customers to experience that 'unique live every Wimpy moment feeling’.
“By combining several of Wimpy’s most-loved and often-purchased offerings – the iconic Wimpy Burger, the truly famous Wimpy chips and the totally indulgent Wimpy classic milkshake – in a really well-priced, low-cost deal, we believed we would encourage consumers who have not experienced the brand in action before to try it,” she says.
Produced by Egg Films and directed by Dani Hynes, the ad will flight for six weeks on DStv, SABC and eTV channels. ‘The R49.90 Burger Shake Combo’ will also be promoted with national radio and out-of-home elements.
“Each Wimpy execution strives to allow Wimpy’s pay-off line – ‘Enjoy every moment’ – to come alive for those South Africans who enjoy sharing good food and good times with their friends and families,” adds Gordhan.
“For this new TVC, we once again enjoy the playful repartee between dad and daughter that we’ve come to know. The result is warm and endearing. A charming reminder that Wimpy offers up the best environment and great value for a lovely family outing."
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