The 7m x 13.7m digital screen is elevated, aiming to maximise the line of sight for passengers and motorists and is aimed at the upper LSM and SEM sectors.
The new digital screen is one of eight screens available to Relativ Media clients, with other screens situated in key locations around the country.
Relativ celebrated the introduction of its new digital screen at the Wishbone Café and Bistro Bar, where the out-of-home digital screen was unveiled to guests.
Margaret Ashwin from Media Max says that the digital screen was 'very exciting and fantastic to see'.
MTN's Norman Gibson adds, "The digital screen was the first of its kind, creating the feeling of New York right here in South Africa."
He says Relativ Media is 'driving innovation in the out of home media space by creating cost-effective and impactful media platforms'.
Relativ Media's Michael Christoforos adds, "We are extremely thrilled with the way in which this incredible screen has turned out. It’s a fantastic addition to our inventory and a truly iconic site in Johannesburg."
Relativ Media worked in collaboration with HD Media, Paragon Architects and Redefine Properties.
Christoforos concludes, "The relationships forged during this process, and the opportunity to work with such collaborative and forward thinking entities, made a project such as this every media owner's dream."
For more information, visit www.relativmedia.co.za. You can also follow Relativ Media on Facebook or on Twitter.