The move means that commercial ad sales for the Disney Channels Multiplex will be handled directly by Disney Media Sales and Partnerships Africa.
Agencies and direct clients will have the opportunity to book traditional TV advertising with Disney as well as capitalise on wider opportunities by partnering with Disney off-air brands including Disney, Disney•Pixar, Lucasfilm and Marvel.
Collectively, the Disney Multiplex reaches over 9.5 million individuals every month and over 1.6 million every day, reaching over 81% of children between the ages of four to 14 in DStv homes in South Africa.
According to Walt Disney Company Africa, Disney Channel currently reaches 3.4 million individuals, ages four and above, on average every month across South Africa on the DStv Premium, Compact Plus and Compact tiers.
Targeted to children between the ages of seven to 11, and their families, the channel aims to encompass storytelling, friendship, music and laughter.
Disney XD currently reaches 3.2 million individuals on the DStv Premium, Compact Plus and Compact tiers on average every month.
Disney XD aims to provide boys between the ages of 7 and 11 with live-action and animated content that is unexpected and full of comedy and heart.
For children between the ages of four to 7, and parents, Disney Junior currently reaches 7.5 million individuals on average, each month, across the DStv Premium, Compact Plus, Compact, Family and Access bouquets. It is also the number one preschool pay TV channel on DStv.
"With the addition of commercial TV ad sales for the Disney Multiplex into the mix, Disney Media Sales and Partnerships offers partners and clients a one-stop shop and access to the world of Disney," says Christine Service, senior vice president of The Walt Disney Company Africa.
"We look forward to working with direct partners and media agencies on a variety of opportunities to leverage the strength of Disney’s brands for their own marketing activities," adds Service.
Past integrated campaigns with partners in South Africa have included Telkom’s 2015 summer campaign celebrating the launch of Lucasfilm’s Star Wars: The Force Awakens, ongoing living collaborations with Discovery Vitality, Shell’s above-the-line tie-in with the cinema release of Disney•Pixar’s Cars 3 and BP’s commercial sponsorship of the 2018 season of Disney on Ice.
Disney monitors all advertising and promotions across its channels and non-linear platforms.
Disney has strict internal guidelines related to the brands that can advertise across its portfolio, aiming to ensure that all advertising is age appropriate and of the highest quality experience for its audience.
For more information, visit www.disneyafrica.mobi.