The campaign aims to celebrate everyday experiences by encouraging consumers to take photos and then brings these photos to life on Drostdy Hof products.
In order to give Makro shoppers a chance to get involved, Drostdy Hof conceptualised the limited edition packs. Additionally, the brand will be holding wine tastings at certain Makro outlets.
Makro shoppers will be approached in store and encouraged to have their photo taken. Once captured, these images will be placed on the giant Drostdy Hof limited edition pack. Consumers will then be encouraged to enter the digital campaign through
the mobile site, where they could be featured on digital billboards and on the Drostdy Hof 3L limited edition packs, available in 2019.
"Bringing Drostdy Hof closer to fans and building an emotional connection is important to us as a brand. Through the '#CaptureYourMoments' campaign, in collaboration with Makro, we hope to bring the campaign directly to shoppers and connect with them in a fun, larger-than-life way," says Frans Booysen, marketing manager of Accessible Wines at Distell.
Makro and Drostdy Hof will inform shoppers of the whereabouts of the giant Drostdy Hof limited edition pack in advance.
For more information, visit www.brandcloud.distell.co.za. You can also follow Drostdy Hof on Facebook or on Twitter.