SPARK Media will be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic on Tuesday, 18 September.
"We are so privileged to be hosting Mike, who will present to our Johannesburg audience on Tuesday, 18 September. He will share the stage with Ehrenberg Bass Institute's senior marketing scientist, Dr Virginia Beal. We are excited to host two highly sought after presenters at one function," says Gill Randall, joint CEO of SPARK Media.
"Lumen works with publishers and advertisers to help them price and optimise the attention advertising receives. Eye tracking studies are revealing just how much advertising money spent is wasted against this measure, and we’re very excited to hear what Mike has to share with our clients and agency partners," adds Randall.
Before starting at Lumen, Follet worked at BMP DDB in London, Tribal DDB in New York and for the DDB group in Mumbai. He returned to the United Kingdom to work for Tesco's advertising agency. Follet holds degrees from Oxford University and Imperial College, London.
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