Warren Dougmore, Outdoor Network’s head of sales: billboards, says, "The launch of another one of our innovative LED billboards will offer brands a world-class advertising opportunity in a city much frequented by South Africans, Africans and international tourists alike."
"The rollout of this billboard further consolidates Outdoor Network’s national footprint in high-demand metropolitan areas across the country," adds Dougmore.
The 3x6m billboard is expected to reach an audience of over 83 000 consumers. With a frequency rate of 16, the site will aim to deliver more than 1.3 million impacts each month.
According to marketing intelligence service WARC, digital out of home (DOOH) plays a key role in ‘smart cities, where roads, buildings and billboards are increasingly connected'.
Outdoor Network says that brands are now uniquely placed to speak directly to motorists, commuters and pedestrians within the urban environment – and those that plan their campaigns by 'audience' rather than 'format' can increase engagement.
"DOOH is even more effective when integrated with mobile, video and social media, so brands with a physical presence in Mbombela should consider DOOH as an integral part of the marketing mix," says Howard Lonstein, marketing manager at Outdoor Network.
To find out more about Outdoor Network’s roadside LED, contact info@on.co.za.
For more information, visit www.outdoornetwork.co.za. You can also follow Outdoor Network on Facebook or on Twitter.