MobiMedia (mobile content and digital publishing) and HoneyKome (creative and performance marketing) – with newly acquired Shinka data and technology consultancy OLE!CONNECT – aim to bring together some of the most advanced digital media and marketing solutions in the country under one label.
More than rebranding, the group has also consolidated all management and administrative functions, a direct response to the market’s requirement for faster, leaner, more effective and agile service providers.
"We have been building digital and mobile expertise since 2009 when MobiMedia launched as one of the pioneering ‘mobile-first’ agencies in the country. After acquiring the well-established online publisher TEAMtalk media in 2012, we then added two more companies to the group in 2013 (AddSuite — programmatic media and performance marketing) and 2014 (HoneyKome — digital creative agency)," says Tim Legg, co-founder and group CEO.
"Since becoming an Oracle gold partner in 2015, we’ve been growing our team’s data science competence in collaboration with Shinka," adds Legg.
Having transitioned from a collaboration of four group-owned companies within the digital media and marketing arena to an integrated digital media and marketing solutions provider operating under a single brand, OLE!CONNECT aims to combine all the skills that brands and publishers need to succeed in the interactive world of digital media and marketing today, including trinity of content, data and technology.
For more information, visit www.oleconnect.com. You can also follow OLE!CONNECT on Facebook or on Instagram.