Too many brands have chosen the
wrong influencers to promote their brands to the
wrong audience (
Think back to the whole Pepsi and Kendall Jenner saga ...).
This will tarnish the trust that the influencer's followers have gained — and this will mean a
huge loss of potential customers for your brand.
With that in mind, check out our infographic to make sure that you choose the right influencer:
What do you think you should look for when choosing a brand influencer? Let us know in the comments section below.
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