media update’s Nakedi Phala breaks down five ways that brands can get the most out of their co-marketing strategies.

A co-marketing relationship helps businesses build a new audience that also has a positive impact on the business’s brands or services. The most important thing when deciding on a co-marketing relationship is to make sure that both of the brands or businesses share similar goals and objectives. 

Check out our infographic to find out how to make a co-marketing partnership work for you:



Co-marketing is a convenient way of cutting costs without compromising on your brand. What other marketing tools do you consider to be cost-effective? Let us know in the comments below.


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Now that you’ve improved your strategy with co-marketing, it’s time to move onto your social media. Check out Why you should use IGTV for marketing.