TRACE Mobile also offers R1 WhatsApp bundles, free access to exclusive content and entertainment channels. It also offers lifestyle rewards, benefits and experiences from some of the hottest brands around. 

The network's customers will now be able to engage with the service provider in a cost-effective, quick and efficient manner, accessing real-time support and a variety of other interactive options through the TRACE WhatsApp Business Chatbot. 

To celebrate this milestone, the company is hosting a competition whereby one TRACE Mobile customer stands the chance to win an all-expense paid VIP trip to Camps Bay with three of their friends.

To enter the '#StepUpInCampsBay' competition, TRACE customers can send a voice note or video to the TRACE WhatsApp Business line, explaining why they need a lifestyle upgrade.

The winner will be treated to the holiday of a lifetime that includes flights, a three-night stay at a luxurious Camps Bay villa, transport and spending money. TRACE vice president of mobile and marketing Southern Africa Prescillia Avenel-Delpha says that the power of conversational marketing will cement their network as a youth-driven lifestyle experience and not just a mobile service provider.

"We know what our customers want and along with our partners, we strive to make sure that we deliver," Avenel-Delpha says. "Our strategic partnerships put TRACE at the forefront of innovation and customer experiences that drive engagement and guarantee customer satisfaction every step of the way."

According to TRACE, mobile operators are under growing pressure to offer safe, convenient and secure services on the platform that their customers prefer. This means advancing services and offerings, without compromising excellence and engagement.

JUSTPALM.com founder and CEO Patrick Palmi says that the agency is excited to work alongside South Africa's lifestyle mobile network, which, according to Palmi, embodies so much of what the marketing agency believes.

"It's good to be able to partner with brands that know that innovation can start in Africa, and that African solutions are what's needed for the unique contexts that we face on the continent," says Palmi.

The agency recently added three more awards to its repertoire, with two South African Smarties Awards from the Mobile Marketing Association, as well as a coveted SmartiesX Award, which celebrates innovation and excellence on a global stage.

Palmi concludes, "JUSTPALM.com looks forward to continuing providing internationally competitive services to its clients, while pushing the boundaries of marketing and mobile rewards to connect brands to customers in exciting new ways."

For more information, visit www.justpalm.com. You can also follow JUSTPALM.com on Facebook or on Twitter.