media update’s Talisa Jansen van Rensburg walks you through five reasons why you should focus on creating high-quality content.

A brand can feel pressured into creating a lot of content to keep up with competitors or the pace that consumers want media made available. This is why there are countless brands out there that just push out their work like there is no tomorrow. Their content is generic, low-quality and irrelevant to their target audience because of their tight schedule.

“If you don’t have anything cool to say, don’t say it,” says Natalie Bisset, marketing queen at King Price. And that is exactly how brands should look at their content.

With that in mind, here are five reasons why creating high-quality work is vital for a brand’s success:

1. High-quality content increases click-through rates

When a brand puts out content, its main goal is to get people to consume it. And when you spend time creating high-quality content, you should most definitely put thought and effort into your headlines. This is the first step to ensuring that your brand can increase its CTR, which means that people will keep clicking.

If the headline is not well thought out, users are unlikely to click through to your work. If you look at your brand’s analytics and identify pages with a low CTR, you can use it to see where there might be flaws in your marketing strategy.

2. Great content has more opportunities to receive backlinks

When you produce high-quality work, other content creators might link back to you. And let’s face it, any person who writes content wants backlinks from others because it shows that their work is well written and carries value to more than one audience. Low-quality content is never linked back to because it puts the brand that links to it on the line.

Therefore, if you want to be recognised by more people, aim to receive backlinks to reputable sites. Your brand can also backlink to content that you think is valuable. By doing this, you can start building relationships with other content creators.

3. Quality content creates a great user experience

If the content that you provide audiences with is of high quality, you can be sure that the user will have a great experience with it. Positive user experience encourages readers to share your brand’s work with other people that they think will enjoy it.

By making sure that people enjoy your content, you will not only encourage shareability but also consumer engagement. Readers will comment and ‘Like’ it, and that helps your brand become more visible to others.

4. High-quality content builds trust with audiences

Gaining, and maintaining, consumers’ trust can be truly challenging, which is why it is important to note that, no matter what, your brand will continuously gain and lose consumers. But that doesn’t mean that you can’t do your best to keep on gaining and retaining them.

You can do this by providing them with free information without ever asking for anything in return. This will also encourage them to come back to your website because they will see that they can trust your valuable opinion.

5. Quality content ranks higher by building authority

You want to be taken seriously and to be looked at as a credible source, don’t you? Here’s how you can achieve this:
  1. Focus on a specific industry.
  2. Write information that shows that you are an industry professional.
  3. Stay consistent.
  4. Keep your target audience in mind.
  5. Start building a following.
Creating high-quality content will make this job a whole lot easier because people will ‘Like’, share and link back to you. Google will see that people view your site as credible and it will rank you higher.

Have you come across blogs in South Africa that feature high-quality content? Share them with us in the comments section below.

Weshu ... oratile ditaba tjarena akere na? Refe maikutlo agago.

Now that you know how vital high-quality content is, be sure to read Four lessons in creating evergreen content from The Addams Family.
*Image courtesy of Vecteezy