A SWOT analysis helps brands hone in on what’s working and what’s not in their social marketing strategies. This is done by forcing them to dig deeper and look at what they’re doing from an entirely new angle.
For example, when brands look at the ‘
weaknesses’ of their social campaign, they are forced to reflect on why it’s not doing well.
“Before they know it, they’re diving back into their analytics and looking at all the previous data to see how similar campaigns performed in comparison,” says the team.
This gives them further insight into what
has worked and how they can implement it into their current strategy, and potentially improve on it.
Here’s how to perform a social media SWOT analysis:
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