Travel Tractions is an SEO agency that showcases South African talents to a global audience. The agency has indicated that it has taken strain with a decreased focus on travel.

According to Travel Tractions, COVID-19 has caused a lot of stress and anxiety around the world in many ways; Business Tech reports that more than a million South Africans can expect to become jobless over the next few months as economic growth is stunted between 5 and 6%.

The business also says that it's also a time when many businesses are moving online and competing for attention in a saturated space.

"There has never been a better time for internationals to outsource to Africa, and for locals to leverage services from affordable agencies, with the dollar exchange rate changing from R12.50 in April 2019 to more than R19 this month and other first world currencies seeing similar gains," says the team at Travel Tractions.

The team says that the tourism industry is at the centre of the economic struggle, as international borders remain closed and mandatory lockdown keeps people from frequenting entertainment venues.

Travel Tractions has a staff component of 18 young people who are either graduates or in their first jobs, and many of which are the breadwinners of their household. With the travel industry grinding to a halt, the agency says that it needed to make a plan.

Matt Davison, the founder of Travel Tractions, has launched The Marketing Mill in response to COVID-19, aiming to ensure that his staff of 18 youth keep their jobs during a very difficult time.

"So far, we have had a great response from clients new and old. The current South African exchange rate is helping drastically and the team's tenacity to succeed makes each of them invaluable to the industry. I'm excited to see what we can do with the new brand," says Davidson.

Travel Tractions has indicated that it will continue to operate at full capacity, ensuring that the travel industry has resources despite the decline. The Marketing Mill will run alongside the current company, offering services such as:
  • SEO strategy
  • content creation
  • link building, and
  • web design.
For more information, visit www.themarketingmill.com or contact info@themarketingmill.com.