Seelan Naidoo, Engen's general manager, says, "Retail says the results of the
Sunday Times Generation Next validates Engen's customer-centric strategy, investments and marketing focus."
"We are honoured to once again receive this award and want to thank our young customers for naming us the
Coolest Petrol Station. While this signifies that we are staying current in today's market, we remain ever humbled by the award and the esteem our young customers hold us in," adds Naidoo.
Engen says that, while it continues to have the largest service station footprint in South Africa, the company's innovation and customer service focus places it ahead of the pack in brand recognition and loyalty across all audiences.
"Our many fast food restaurant partnerships and delicious offerings, such as Krispy Kreme, are firm winners with our young customers — many of whom are future motorists," says Naidoo.
"Furthermore, the launch of our ground-breaking Engen 1 app in June, which conveniently offers motorists a contactless way to pay, has also been very well received as it provides a safer customer service experience, as there is no touching of devices, cards or cash required," Naidoo adds.
Engen has indicated that staying relevant and placing the customer at the very heart of its business is 'an over-arching priority', which means that the will company continue to focus on consistently reinvigorating the brand and investing into remaining an attractive stop-over for youth.
"As a brand, it is important for Engen to move into exciting, innovative spaces where we can engage our valued customers and interact with them," concludes Naidoo.
Engen says that, looking ahead, it will continue to focus on:
- the rollout of signature convenience offerings across its network
- fast food and restaurant partnerships
- Wi-Fi
- alternate payment partnerships, and
- a range of other exciting innovations.
The
Sunday Times Generation Next is the leading annual youth brand preference and consumer behaviour survey. It tracks consumer behaviour and preferences of South Africans aged eight to 23, which has been deemed 'a highly influential segment of the market'.