Stephen Paxton, founder and owner of the awards, says, "Setting a standard for others to follow, we set the benchmark high and delivered a spectacular, fully interactive virtual awards ceremony."
 
"2020 has been all about change, innovation and maintaining positive mental attitudes. Learning to adapt one's business model and work ethics to suit current situations that none of us could have prepared for," adds Paxton.

"With well over 400 entries received this year, I would like to thank each and every one of you for entering 2020's awards and for going that extra mile in showcasing some truly exceptional work. Seeing 2020's entries has installed faith back in me, knowing that South Africans — no matter what challenges we are faced with — 'maak 'n plan'," Paxton says. 

"We saw greater focus on community engagement based campaigns. The innovation shown by brands to capture audiences throughout the past 12 months, especially over the past six months during lockdown, has been second to none," says Paxton.

"A special thank you to our sponsors Justpalm Studios, Disrupt Technology Advisors, Instax South Africa and to our media partners, MarkLives, media update and Wingman Communications," adds Paxton.

Individuals who missed the ceremony are encouraged to watch the entire event via this link: https://bit.ly/30cLzP7. 

The winners of the 2020 event include:

CORPORATE AWARDS:
Best Revenue Generating Marketing Campaign or Event

BRONZE WINNER
  • Barloworld by The Riverbed Agency
  • Barloworld Khula Sizwe

SILVER WINNER
  • Weylandts
  • Digital Optimization
  • Lockdown Winter Sale
SILVER WINNER
  • ABInBev
  • Vizeum and DraftLine
  • Stella Artois '#SaveMySpot'
GOLD WINNER
  • Vodacom South Africa
  • Ogilvy
  • Shake!Up Summer
Best Social Media Reach from an Event:

SILVER WINNER
  • KFC SA
  • Playmakers Sponsorship
  • '#KFCProposal'
Best Online Competition:

BRONZE WINNER
  • Jameson
  • RAPT Creative
BRONZE WINNER
  • Reboost
  • Hellosquare
  • '#PowerUpChallenge'
SILVER WINNER
  • Microsoft - Xbox
  • Clockwork
  • Control your Discount
GOLD WINNER
  • Telkom South Africa
  • Artifact Advertising
  • Telkom Black Friday
Most Innovative App Developed by a Corporate:

BRONZE WINNER
  • The Nelson Mandela Foundation
  • Flow Communications
  • Nelson Mandela Annual Lecture 2020
SILVER WINNER
  • ForKeeps
  • Keeping Memories Forever
Best Use of Technical Innovation:

BRONZE WINNER
  • Castle Lite
  • Promise Group
  • Cold Tracker
SILVER WINNER
  • Western Cape DoH
  • COVID-19 Public Facing Dashboard
GOLD WINNER
  • Vodacom South Africa
  • Wunderman Thompson
  • Vodacom Social Media Command Centre
Best Low Budget Campaign (sponsored by JustPalm): 

BRONZE WINNER
  • Discovery Bank
  • 10th Street
  • Discovery 947 Ride Joburg
SILVER WINNER
  • KFC SA
  • Playmakers Sponsorship and Edleman PR
  • '#KFCProposal'
GOLD WINNER
  • Telkom South Africa
  • Artifact Advertising
  • Telkom Black Friday
  • Mobile Marketing Excellence
SILVER WINNER
  • Tinkies
  • Hellosquare
  • Celebrate Everything
GOLD WINNER
  • Vodacom South Africa
  • Ogilvy
  • Shake!Up Summer
Blogging Excellence:

SILVER WINNER
  • Maropeng
  • Flow Communications
  • Maropeng
GOLD WINNER
  • Vodacom South Africa
  • New Media
  • Vodacom now! Blog
Most Innovative Use of Social and Digital Media by a Corporate (sponsored by JustPalm):

BRONZE WINNER
  • Vodacom South Africa
  • Ogilvy
  • Shake!Up Summer
SILVER WINNER
  • Netflix
  • Clockwork & Eclipse Communications
  • Blood & Water
SILVER WINNER
  • Tinkies
  • Hellosquare
  • Celebrate Everything
GOLD WINNER
  • Chicken Licken
  • Joe Public Connect
  • Everyone’s talking about it
Most Innovative Gamification Campaign:

BRONZE WINNER
  • Telkom South Africa
  • Artifact Advertising
  • Telkom Black Friday
GOLD WINNER
  • Vodacom South Africa
  • Wunderman Thompson
  • Gig Game
Best Community Engagement Award:

BRONZE WINNER
  • Yoco
  • Avatar
  • '#ShopTheStreets'
  • SILVER WINNER
  • Siqalo Foods Flora
  • PHD
  • Stay Home, Stay Healthy
GOLD WINNER
  • KFC SA
  • Playmakers Sponsorship and Edleman PR
  • '#KFCProposal'
GOLD WINNER
  • Vodacom South Africa
  • Wunderman Thompson
  • Vodacom Social Media Command Centre
Excellence in Content Marketing (sponsored by JustPalm):

BRONZE WINNER
  • Chicken Licken
  • Joe Public Connect
  • Everyone’s talking about it
SILVER WINNER
  • Capitec
  • John Brown Media South Africa
  • Capitec Move campaign
GOLD WINNER
  • Nestlé-KitKat
  • Joe Public Connect
  • Take a break and celebrate your city
Best Online PR Campaign:

BRONZE WINNER
  • Tiger Brands
  • DNA Brand Architects
  • Tastic '#MyHeritage Campaign'
SILVER WINNER
  • Nedbank
  • Levergy
  • '#TeamUp4KZN'
GOLD WINNER
  • Suzuki South Africa
  • Penquin
  • '#DoYou' SUZUKI S-PRESSO LAUNCH
Best Integrated Marketing Campaign by a Corporate (sponsored by JustPalm):

BRONZE WINNER
  • SABRIC
  • So Interactive
  • Some things shouldn’t be shared
SILVER WINNER
  • Vodacom South Africa
  • Ogilvy
  • Shake!Up Summer
Most Viral Campaign (sponsored by JustPalm):

BRONZE WINNER
  • Conversational LAB
  • Lunch is served
SILVER WINNER
  • Castle Lite
  • Promise Group
  • The $3 000 000 Call
GOLD WINNER
  • KFC SA
  • Playmakers Sponsorship and Edleman PR
  • '#KFCProposal'
Best Use of Social Media to Research and Evaluate:

GOLD WINNER
  • Aware.org
  • The Riverbed Agency
  • Under Age Drinking
AGENCY AWARDS:
Best Augmented Reality Marketing Campaign by an Agency:

SILVER WINNER
  • Oliver Marketing (U-Studio)
  • Unilever
  • OLA TIC
Best use of Technical Innovative by an Agency:

SILVER WINNER
  • Promise Group
  • Castle Lite
  • Cold Tracker
Most Innovative App Developed by an Agency:

BRONZE WINNER
  • Retroactive
  • MatchKit
  • The Launch of MatchKit.co
SILVER WINNER
  • Flume Digital Marketing & PR
  • Orlando Pirates
  • The Official Orlando Pirates App
GOLD WINNER
  • Arc Interactive
  • Dis-Chem
  • Dis-Chem App
Most Viral Campaign by an Agency:

BRONZE WINNER
  • Retroactive
  • Ryobi
  • Kirsten Landman’s Road to Dakar
SILVER WINNER
  • The Hardy Boys & Avatar
  • Aromat
  • '#ATasteOfMzansi'
SILVER WINNER
  • Flow Communications
  • Heartlines
  • '#ValuesAndMoney'
SILVER WINNER
  • The Riverbed Agency
  • Aware.org
  • Under Age Drinking
SILVER WINNER
  • Eclipse Communications
  • Netflix
  • Blood & Water Season 1 Launch
GOLD WINNER
  • Joe Public Connect
  • Edcon - Jet
  • The Great Stigma Clearance
Most Innovative Social and Digital Media Campaign by a Small Agency:

BRONZE WINNER
  • RAPT Creative
  • Jameson
  • JAMESON STAY INN
  • BRONZE WINNER
  • Retroviral
  • Russell Hobbs
  • Russell Hobbs All Day Every Day
Most Innovative Social and Digital Media Campaign by a Med-Large Agency:

SILVER WINNER
  • Joe Public Connect
  • Edcon Jet
  • The Great Stigma Clearance
GOLD WINNER
  • The Riverbed Agency
  • Aware.org
  • Underage Drinking
Best Influencer Marketing Campaign by an Agency (sponsored by JustPalm):

BRONZE WINNER
  • Joe Public Connect
  • Revlon
  • Revlon Photo ready Candid South African launch
SILVER WINNER
  • Retroactive
  • Ryobi
  • Kirsten Landman’s Road to Dakar
SILVER WINNER
  • Eclipse Communications
  • Netflix
  • Queen Sono Season 1 Launch
GOLD WINNER
  • Positive Dialogue Communications and Mark1
  • One Plus
  • One Plus 7T Pro launch
Best Integrated Marketing Campaign by an Agency:

BRONZE WINNER
  • Vizeum & Ogilvy CPT
  • ABInBev
  • Carling Cup 2019
SILVER WINNER
  • Joe Public Connect
  • Chicken Licken
  • Everyone’s talking about it
SILVER WINNER
Joe Public Connect
Edcon - Jet
The Great Stigma Clearance

GOLD WINNER
  • Joe Public Connect
  • Nedbank
  • Secrets
GOLD WINNER
  • The Riverbed Agency
  • Aware.org
  • Under Age Drinking
Blogging Excellence by an Agency:

BRONZE WINNER
  • Flume Digital Marketing & PR
  • Nedbank
  • Together. Nedbank
BRONZE WINNER
  • Arc Interactive
  • HIVSA Choma
  • Choma
SILVER WINNER
  • Flow Communications
  • Maropeng
  • Maropeng Blog
ONLINE MEDIA AND TOOLS AWARDS
Best Corporate Website:

SILVER WINNER
  • Expedia
  • Joe Public Connect
  • Dominican Republic: Beyond the Beach
SILVER WINNER
  • Nedbank
  • Flume Digital Marketing & PR
  • Together. Nedbank
Best Marketing Automation Campaign:

BRONZE WINNER
  • Polyflor South Africa
  • Spitfire Inbound
  • Specialist Advice Campaign
GOLD WINNER
  • Suzuki South Africa
  • Penquin & Spitfire Inbound
  • Digital Growth with Inbound
Best Online Newsletter:

BRONZE WINNER
  • Old Mutual Corporate
  • John Brown South Africa
  • MiNDSPACE mailer series
SILVER WINNER
  • Vodacom South Africa
  • New Media
  • Vodacom now! Blog
Best Use of Podcast / Vlog to Promote a Brand or Event:

BRONZE WINNER
  • Oracle Media
  • In Conversation with
SILVER WINNER
  • Coronation Fund Managers
  • Vizeum
  • The World is Yours
GOLD WINNER
  • RCL Foods: Bobtail
  • M&C Saatchi Connect
  • Mzanzi’s biggest online meet up!
SPECIAL AWARDS:
The New Generation Top Graphic Designer of the Year Award:

GOLD WINNER
  • Thapelo Mmoloke
  • CBR Marketing Solutions
The New Generation Digital Brand of the Year Award:

GOLD WINNER
  • Vodacom South Africa
The New Generation Social Wiz of the Year Award (sponsored by Disrupt Technology Advisors):

GOLD WINNER
  • Tammy Tal
  • Flume Digital Marketing & PR
The New Generation Best Agency Community Engagement Manager of the Year Award (sponsored by Disrupt Technology Advisors):

GOLD WINNER
  • Justin James
  • The Hardy Boys
The New Generation Online Strategy of the Year Award:

JOINT GOLD WINNERS
  • Weylandts
  • Digital Optimization
  • Lockdown Winter Sale
JOINT GOLD WINNER
  • Jet: Edcon
  • Joe Public Connect
The New Generation Small Agency of the Year Award:

GOLD WINNER
  • Digital Optimization
The New Generation Medium-Large Agency of the Year Award:

GOLD WINNER
  • Joe Public Connect
The New Generation Overall Social & Digital Corporate of the Year Award:

GOLD WINNER
  • Vodacom South Africa
STUDENT AWARDS
The New Generation Overall Student of the Year Award (sponsored by Disrupt Technology Advisors):

GOLD WINNER
  • Payal Maharajh
  • University of Johannesburg
  • '#My Indaba'
New Generation Overall Student Group of the Year Award (sponsored by Disrupt Technology Advisors):

GOLD WINNER
  • She Is King
  • University of Johannesburg
For more information, visit www.newgenawards.co.za. You can also follow the New Generation Social and Digital Media Awards on Facebook or on Twitter.