Hendrick’s Gin launches a new TVC for the festive season

Hendrick's Gin South Africa brand manager Shaun Stemmett says that the commercial is particularly relevant to South African consumers as it provides a 'much-needed and delightful respite from 2020's restrictions and mundanity'.

"Curiosity arises from the desire to venture into the unknown. While restrictions may have limited the degree to which consumers could physically explore, the desire has not diminished," says Stemmett.

"Hendrick's Gin prides itself in rewarding people with continual delight, surprise and wonder; we are the world's most unusual gin after all. Our greatest joy has always been to create rich and wonderous experiences and the new TVC achieves just that. It rewards viewers and consumers for their attention with a truly spectacular and highly detailed animated commercial," adds Stemmett.

In 2018, Tulips and Chimneys produced their first commercial for Hendrick's Gin in partnership with their United Kingdom representatives Strange Beast and Quaker City Mercantile.

Following the animated TVC 'The Escape', the same team revisited the definitively Hendrick’s Gin world of Victoriana Surrealism and created 'Curiosity', which shows how curiosity can transport your imagination into the world of Hendrick's Gin.

Ree Treweek, creative director at Tulips and Chimneys, says, "The TVC represents Hendrick's Gin's distinctive and delightfully unusual brand world, after escaping the ordinary of everyday life. The colour palette is rich and bright to help push deliciousness and refreshment cues, while reinforcing the brand’s liquid credentials."

'Curiosity' tells the story of the lead character, a Hammerhead shark, who is tediously mopping the floor of an empty ballroom under the sea. As he mops, the Hammerhead discovers a cocktail glass shaped hole in the wall.

Surprised, the Hammerhead bends down lower to inspect. We see his big eyeball blink from inside. We follow his long arm through a tunnel. His arm stretches on and on until it reaches a miniature room full of tiny characters having a party.

The tiny characters greet the hand and as it retracts, holding a Hendrick's Gin cocktail, the tiny characters travel back with it into the large ballroom. As a result, a delightful party erupts around the tall Hammerhead shark, who is juxtaposed with many small characters.

Individuals are encouraged to watch the TVC here. 

For more information, visit www.hendricksgin.com. You can also follow Hendrick's Gin on Facebook, Twitter or on Instagram.