An award-winning corporate and commercial interior designer, Tsimo joined HKLM in 2019. Since then, she has worked on various projects, including those for Anglo American, RMB, Nedbank and Richfield; she has been overseeing everything from the redesign of interior spaces to national signage rollouts.
According to HKLM, Tsimo is passionate about cutting-edge experiential design and plans to augment this HKLM offering by strengthening the link between her work and the rest of the agency's work, creating a synergy between how customers experience a brand within a physical space.
"A brand needs to be aligned on every level to clearly convey its purpose. There is little point in having captivating branding communications that move your target audience, but then failing to carry this through to other touchpoints like the built environment," says Tsimo.
"That is a missed opportunity in customers' experiences of the brand. I love the idea of bringing a brand to life in the physical space and helping brands connect with their audiences in a real and authentic way," adds Tsimo.
She now provides a progressive approach to HKLM's experiential services, which include:
- environmental design
- signage and way-finding
- space planning
- workplace audits
- retail design
- environmental brand audits, and
- corporate interiors.
"I am extremely excited about Lerato joining the HKLM leadership team," says Zahra Mirza, head of brand consulting at HKLM Connect. "She brings with her a unique combination of architectural expertise, innovative design thinking and strategic project management. I have no doubt this distinctive skillset will help us further elevate HKLM's experiential offering."
Catherine Kruger, HKLM's creative director, says, "Tsimo brings creativity, passion and excitement to all environmental projects and we could not be more excited about the future of HKLM with her on our management team."
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