Digitas Liquorice MD Carla Worth says, "It is with great pride that we announce this win. The GWM team were looking for the right strategic partner and innovative fit for the brand."
"Being the connected experience agency, our skillset sits at the intersection of data, creativity and technology, fuelling meaningful connections between brands and people. Since our proposal placed a strong emphasis on intuitive UI and technical capability, our solution was compelling and resonated with the GWM team's creative and business ambition," adds Worth.
"We work in one of the fastest-moving environments in the automobile industry. In order to stay ahead of the game, it is crucial that we develop and evolve faster than the environment in which we work," says Vaughan Swanepoel from HAVAL and GWM.
"The only way to do this is to hire the best digital brains in the business and we believe we have done just that by appointing Digitas Liquorice," concludes Swanepoel.
For more information, visit
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