Halls has announced that it is founding The Breathing Space, which is a dedicated hub in the centre of Johannesburg where up-and-coming artists and designers can 'breathe for' their craft under the guidance and mentorship of Karabo Poppy.
Zainab Mohamed, category brand manager for Candy at Mondelez South Africa, says, "With the power of menthol, Halls helps consumers recentre, refresh and go for it. Through The Breathing Space, we want to focus on the power of mentorship in guiding and igniting the fire behind our passions and enabling people to move in the right direction."
Halls, Karabo and her mentees (who are carefully hand-selected by Karabo herself) will embark on a mentorship journey and share their creative progress via regular updates on social media. The mentees' final creations will be showcased as the designs for exclusive merchandise that are set to be auctioned to the public.
According to the brand, the mentees aren't the only ones lucky enough to learn from Karabo's wisdom. Halls is also developing a WhatsApp chatbot that will allow members of the public to engage with the artist and receive mentorship for their passions, inspiring them to breathe for their passions.
Halls says that it is dedicated to helping the world breathe better. The unveiling of the Breathing Space also celebrates the launch of Halls' new flavours (Cola Burst and Ice Tea Zing).
For more information, visit www.mondelezinternational.com. You can also follow Mondelez on Facebook, Twitter or on Instagram.