Meier says, "2021 for 'the Boom' was a year of milestones."

"For example, on the client front, we launched the new Stellenbosch University identity after two years collaborating with all staff, students and other stakeholders across all its departments," adds Meier.

Individuals are encouraged to view the Stellenbosch University work and other Boomtown 2021 campaigns here.

"We also celebrated 50 years of 'South Africanness' with our Nescafé Ricoffy campaign, and took a stand alongside a besieged community and National Glass against gun violence with the unveiling of our purposeful initiative, The Last Child statue," adds Meier.

"Looking inwards, we focused on building the strength and diversity of our teams from creative leadership to digital innovation, from video production to immersion, to growing our Johannesburg presence," says Meier. 

Meier adds, "Looking outwards, we ramped up our Bayeza graduate internship programme to nurture more brilliant minds in 2021 than any other year."

According to Meier, the agency is aiming for four key elements in 2022. These include:
  • officially launching Boomtown Brand Design
  • strengthening the agency's full service integrated creative offering
  • furthering digital innovation and integration, and
  • building the Johannesburg agency's presence.
"Brand designer Jesse Sharkie and brand strategist Stuart Inell led the team that delivered the Stellenbosch University CI. The highly talented team took a step back to evaluate the experience and skills they had acquired and honed during the process," adds Meier. 

According to Meier, Boomtown has decided to launch Boomtown Brand Design, an entity driven by Sharkie and Inell, which will actively seek more design and corporate identity strategy work during 2022. 

"On the creative front, we're happy with the progress we made last year under the guidance of creative consultant Ahmed Tilly. We are exceptionally happy to have brought in creative heavy-weight Thule Ngcese to add punch to our full-service integrated offering and deliver even more robust end-to-end solutions for South Africa's brands," says Meier. 

"We are investing talent and time to ensure even better insight-based and purposeful and shareable creativity this year. This, we know, will deliver growth — especially in our ramped up Johannesburg office," says Meier.

"At Boomtown, we believe in better," Meier concludes. 

For more information, visit www.boomtown.agency.com. You can also follow Boomtown on Facebook, Twitter or on Instagram.