"We were extremely impressed by Mickey Llew's holistic approach to search," says Lil-Lets spokesperson Lucy Anson.
"Its clear and methodical roadmap gave us every confidence that it understood our objectives and how to achieve them. Furthermore, the team's ability to step out of the technical detail and into the every day was both impressive and reassuring. We look forward to establishing our relationship and reaching more consumers," adds Anson.
David Jenkins, co-founder of Mickey Llew, says, "We are proud to be taking over the global account and to continue building on an already strong brand in the retail space."
"Our strategy will focus on filtering technical enhancements and unique capabilities across its marketing pillars that will bolster the brand — shifting it to the forefront of the Google Search landscape. These efficiencies will also ensure a healthy return on investment for the company in the months to come," adds Jenkins.
"This is an incredible opportunity for us to purposefully and meaningfully expose Lil-Lets to far more consumers that are looking for guidance, information and advice in various generic and niche segments," concludes Jenkins.
According to the agency, a tailored Mickey Llew team has already started working on the account with a new strategy.
Lil-Lets is the latest addition to Mickey Llew's list of clients, which includes:
- Investec
- Bata
- Macsteel
- PAN African Gold, and
- Pizza Hut.
For more information, go to
www.mickeyllew.com.